RE: WIRED 2021: Jony Ive on iPod, Wearables and LoveFrom’s Future

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After 27 years with Apple, Sir Jony Ive decided to start something new. The legendary co-designer of products like the iPod, iMac, iPhone, MacBook and iPad seems to have found it with a split view recently. Looking to the past, he is also looking to the future in an effort to explore how the former can know the latter. Of course, being one of the most famous designers in the world working in an industry that studies all his movements, he may have his finger on a bit of a scale.
This year RE: WIRED lecture, I spoke spontaneously with another legend, Condé Nast’s CEO and content editor-in-chief. Fashion, Anna Wintour. From the future of portable conversations to the power of silence and Steve Jobs ’curiosity was cultivated.
Sound Idea
It’s hard to believe, but it’s been 20 years since the first iPoda was made known. In today’s world of 5G phones that broadcast music to our wireless headphones, it’s easy to forget how disruptive that little device was, both for the world and for Apple as a company. “Until then, Apple made general computing devices,” Ive recalled in Tuesday’s speech. “And one of the things that made the computer so special was its ability to serve an overall purpose. And I think what really marked the iPod was the beginning of the creation of much more specific products and devices. ”
So much was taken into account in the creation of the iPod, from laser-engraved metal to gloss-sensing plastic, as well as the color of the headphones. At the time there was amazement and resistance to the idea of white headphones, people were wondering why you wanted to pay attention to what was essentially a supplement. But all of that was part of Apple’s vision. It was the only part of the device that people could see when they used the iPod, and those shiny white cables effectively turned every user into a mobile ad for the new mobile lifestyle that Apple was selling.
Together with Apple founder Steve Jobs, Ive managed to achieve a great goal: to create a design that is so unique that it didn’t need a company name or logo on the front. The release of a technological consumer product without such a brand was hardly heard at the time, but that bet bore fruit. Hundreds of millions of iPods were sold, and with the addition of the iTunes music store, the devices began to change the way humans buy, listen, and live music.
Ive been warned that the iPod was, in a very real sense, the first piece of Apple’s portable technology. As for where they are portable, Ive believe the technology will remain more personal. “There’s no doubt … that some of these products will disappear under our skin,” he told Wintour. “I can’t think of anything more personal, more specific, more individual and intimate than things within us.” He did not state, personally, that he was working on such a device, but one has to wonder what ideas he might have.
Life Lessons
Another big, but much sadder, anniversary this fall was for Iver. It was celebrated on October 5th 10 years since the death of his close friend and collaborator Steve Jobs. When I think about all the time I’ve been with Jobs, I remember less of his accomplishments and more of his values and priorities in the way he works. “There was this enjoyment, this celebration of being impressed,” he recalls of Ive Jobs. “Even if the surprise means he was really wrong. He was much more interested in learning than being right. ”
I’ve realized over the last decade that even though a lot of people think curiosity is something you’re born into, it’s something that really needs to be worked on and requires a lot of ambition. Some of the most memorable memories of my time with Steve Jobs were walking together and not saying much, but thinking close to each other. “Almost always, in my experience, the strongest ideas happen quietly, and they are fragile. And — respectfully and respectfully — they must be gently cared for so that they can become powerful. ”
Social Type
Just over two years ago, I left Apple to create an independent design company called as his interior design director LoveFrom, With industrial designer Marc Newson. The company is made up of designers, architects, mathematicians and many other teams, and works with companies such as Apple, Airbnb, Amazon Collective, Montcler and Ferrari. LoveFrom’s focus is on pushing design into the future, as well as trying to find ways to help fix smarter designs. the crisis of climate change.
Interestingly, the first product released by LoveFrom has its roots in the distant past. LoveFrom is a typeface called Serif, and is based on some works by the typographer John Baskerville, who is over 200 years old. LoveForm was able to explore the original steel punches that Baskerville used to throw away his fonts in the 1700s. The team scanned and redrawed all the characters, and now has more than 7,000 letter shapes and symbols in a variety of styles that can be used in modern designs. Ive believes that it is a good example of the philosophy of respecting the past for the future. It is a vision that emphasizes the contrast between the digital world of steel tools and the ethereal and manipulable shapes of a screen that are as physical as the design.
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