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© Reuters. FILE PHOTO: Zendaya, a member of the actress, attended the premiere of the film Space Jam: A New Legacy in Los Angeles, California, USA on July 12, 2021. REUTERS / Mario Anzuoni / Photo File

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By Rebecca Rubin

LOS ANGELES (Variety.com) -Tune Squad dominated the court and box office lists this weekend. In an unexpected victory, “Space Jam: A New Legacy,” which LeBron has performed with animation team James Looney Tunes, has seen the contest sell for $ 31.6 million.

Warner Bros. The sequel to the 1996 film “Space Jam” exceeded expectations, which projected that the film would bring in $ 20 million in the first three days of its release. Critics denied “Space Jam: A New Legacy” (especially 31% of Rotten Tomatoes is rough), but viewers embraced the film, giving CinemaScore “A-”. “Space Jam 2” was played in 3,965 theaters in North America, but was available on HBO Max at no extra cost to subscribers.

“The marketing of this film was a lot of fun and helped the audience warn them everywhere,” said Jeff Goldstein, Warner Bros. home distribution president.

Better than expected in last week’s “Space Jam 2” movie, Disney and Marvel’s “Black Widow,” pushed it to second place in the box office listings. The superhero adventure starring Scarlett Johansson brought in $ 26.3 million in the second weekend, a sharp 67% drop. To date, “Black Widow” has generated $ 131 million in North America and $ 264 million worldwide.

Despite being concerned about the Delta variant and the hybrid version released on HBO Max, it got its biggest premiere of “Space Jam: A New Legacy” during the COVID era. At the beginning of the pandemic, films aimed at younger audiences – such as “The Croods: A New Age” and “Tom and Jerry” – were the biggest money winners. But summer offers like “The Boss Baby: Family Business,” “Peter Rabbit 2: The Runaway,” and “Spirit Untamed” fell out with the family. “Space Jam 2,” which was originally released 26 years ago, is the first film to return children to theaters. Males accounted for 53% of sales, and 52% of ticket buyers were under 25 years of age.

“This weekend is a positive indicator of what the family audience is up to, and according to the ratings of‘ Space Jam 2’s ’audience, they are still excited about the big screen,” says David A. Gross, who runs the franchise film consulting firm Franchise Entertainment. Research.

Sony (NYSE 🙂 ‘s “Escape Room: Tournament Tournament” opened in third place with $ 8.4 million from 2,815 locations. While on par with industry expectations, its three-day premiere represents a major drop from its previous one, the 2019 “Escape Room,” which debuted for $ 18 million and ended with a $ 57 million box office. The sequel cost $ 15 million to produce, a $ 9 million price increase for the first film.

At No. 4, Universal’s “Fast and Furious” “F9” sequel grossed $ 7.6 million in its fourth weekend, bringing the overall household amount to $ 154 million. Another universal title, “The Boss Baby: Family Business,” rounded out the top five, grossing $ 4.7 million over the weekend. In total, the animated sequel to the 2017 film “Boss Baby” grossed $ 44 million in theaters while Peacock was playing the nascent streaming service at the same time.

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