For avid players, you know Dreamcore as a top place to get bespoke computers.
The company was founded by three Singaporeans – Shaun Tan, Eugene Lim and Kwan Wei Zhong – and all of them came together for an IT show (no surprises there).
Wei Zhong and Eugene were working in the company of competitors, and Shaun convinced them to build Dreamcore together.
Since its inception in 2016, one milestone has been achieved one after the other: winning more than 1,000 five-star reviews, achieving an Emerging Enterprise Award 2021 Top 15 recipients, more than double year-on-year growth, and a 50 percent increase in staff.
The Dreamcore team now has 30 members, and as part of its fifth anniversary celebrations, today (November 25) it unveiled its new 10,000-square-foot space as part of its commitment to providing a comprehensive service.
Named the Dream Center, it functions as an expanded office and retail space, equipped with concierge and service areas and a state-of-the-art PC assembly. It also has a special e-sports training facility and an integrated gaming experience center.
Here’s what to expect when you officially open your doors on December 1 when you go to the Dream Center.
The best guided customer experience
Walking to the Dream Center is appealing and exciting; first of all, you will be greeted by a mural commissioned by a local artist.
With futuristic interior trees, elegant chrome finishes and a row of game chairs, you’ll never want to leave the Dream Center. In fact, you don’t have to.
You can try out a range of Dreamcore products at an experienced interactive gaming center, and you can have as much free time as you want. When they say that they are not just being polite; Dreamcore wants you to feel right at home in its space.
Dreamcore really understands that the world of custom builds, computers, and even electronics can be scary and scary for some. That’s why the Dream Center is staffed with genuine staff who will never try to sell you products that are hard, and will always be ready to ask your questions.
There are three Configuration Stations where you can ask questions that come to mind. Dreamcore sees it as a separate concierge service that adds to the customer experience.
People may have a particular perception of custom construction, and the challenge is to help them overcome some of the perceived complexity and problems. It can be a smooth and informed process and we have served to deliver that.
– Shaun Tan, founder and CEO of Dreamcore
A space dedicated to the Dream Factory and eSports
The main ethos of Dreamcore is trust. That’s why they chose – in Shaun’s words – the concept of an “Din Tai Fung-style” open kitchen, where you can witness the assembly of your computer there and then, if you’re lucky, of course.
It is this transparency, literally and figuratively, that Dreamcore wants to defend with this new retail store. That way, you can always be sure of the quality you’re getting and take a look at the world of custom computer construction.
Behind the people who assemble your keyboard is another round of quality control, where responsible employees of Dreamcore’s backend team are doing various checks on your computer.
Dream Center is more than just a retail site. It is also an e-sports training room.
One of Dreamcore’s current partners is Paper Rex, the only representative from Southeast Asia at this year’s Valorant Champions Tour Masters at the eSports International Championships in Berlin.
Where the magic happens
In addition to a bright new retail space with spacious exhibition halls, Dreamcentre is a place where all “Dream Makers” perform all their magic.
We need to take a look at their “Skunk Room” or R&D room, where Shaun and another employee come up with ideas and test all the products we see on Dreamcore.
There is a comfortable dining area for staff, with a huge pantry and equipped with a game console to relax staff.
There’s a bunch of activity in Dreamcore’s new Dreamcentre, and it just shows us all the exciting things they have in store for us.
The public can visit the Dream Center in Precise Tree from December 1st. It is open Monday through Friday from 11 a.m. to 8 p.m., and on weekends from 11 a.m. to 6 p.m.
Featured Image Credit: Vulcan Post