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9 Singapore companies that are jumping on the bandwagon – Wired PR Lifestyle Story

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With the emergence of Singapore as a crypto site, the country has rapidly adapted to new developments in blockchain technology. The latest trend welcomed by local businesses is NFT.

By 2021, NFT space has become a multi-billion dollar industry, and by the way things look, there are many more.

Although so far mostly used in digital art, NFTs take a wide range of opportunities in industries, potential use cases from supply chain management to social media AR filters.

While consumers are still skeptical – with Singapore’s NFT adoption rate lagging far behind the global average – brands and startups are doing everything they can to take advantage of the first move.

Here are nine companies that are constantly working to make NFTs a part of our daily lives.

1. Love, Beautiful

Home fashion brand love, handsome Kristal Melson teamed up with Singapore visual artist to debut NFT.

Title Tiger Bloom, the artwork follows the theme of the brand to travel with women. Melson created the design based on the idea of ​​women’s empowerment, showing the balance of being both feminine and passionate.

Tiger Bloom Screenshot by Kristal Melson / OpenSea

10 copies of Tiger Bloom they went on sale on January 14 at the NFT marketplace OpenSea. They all sold out in just over four hours, each at a price of 0.08 ETH (~ $ 4,280). Only one user bought five copies and now puts them back in exchange for 2ETH.

Beloved, Bonito is committed to donating a portion of his sales profits to charity. This launch was part of a project called Singapore Art Week Creative intersections: In the year of the tiger. Its incorporation demonstrates how NFT is establishing its place in the Singapore art and retail scene.

2. mm2 Asia

One of Singapore’s largest entertainment companies, mm2 Asia, Is also making an entry in NFT. Earlier this month, it announced plans to launch its own NFT market, Metaviva.

Metaviva will operate on multiple blockchains – functionality not seen in most popular NFT markets like OpenSea and Magic Eden. This can give the platform a small advantage in getting into the game.

However, this does not mean that there will be no competition. Singapore platforms like Rarible and Brytehall have already started inventing NFTs and making their claim in the local market.

At Metaviva, consumers can purchase a range of NFTs, including artwork, audio-visual footage and merchandise. Real movie and TV props will also be on sale.

With a wide range of IP movie and TV in its portfolio, mm2 Asia may bring some of the most entertaining entertainment content in Southeast Asia to the world of NFT.

3rd Republic

Republic It was launched in 2020 as the only fashion brand in the digital world. The brand is committed to sustainability and ethical production in the fashion industry.

Republiqe’s digital clothing serves as an alternative to buying clothes that can only be used once – for display on social media or for a photo shoot – and to throw away.

Singapore digital fashion brand Republiqe about the future of NFT
Republiqe’s NFT Digital Dress / Image Credits: Vogue Singapore

It was pure branding to jump into the NFT trend last year. In April and May 2021, Republiqe launched an exclusive clothing collection as NFT. The winning bidders submitted photos and tailored the costumes on their own.

These unique digital fashion pieces may become more important as traditional brands begin to buy into the concept. Luxury fashion houses like Gucci, Balenciaga and Balmain were daring to metaberse in 2021.

4. The mighty Jaxx

Design studio Mighty Jaxx He has worked with global brands such as Cartoon Network, Warner Brothers, DC Comics and Looney Tunes to produce collectors of their beloved characters.

The studio plans to enter the NFT space in 2019, when it raised $ 2.15 million for a “blockchain powered platform”. Since then, the platform has been renamed MightyVerse and raised a total of $ 14.8 million.

MightyVers will use NFT technology to verify the authenticity of physical collections, a market currently valued at more than $ 500 billion.

Beeple, Andy Warhol will start NFT art exhibition at S'pore Le Freeport |  The Straits Times
Doge To The Moon: Boss Edition, visible at Right-click + Save / Image Credits: Straits Times

Those who visited Right-click + Save, Singapore’s first large-scale NFT exhibition, saw the launch of this technology. In the exhibition, there was a figurine called Doge To The Moon: Boss Edition. 500,000 were on sale at Dogecoin (~ $ 125,000 at the time).

The image was embedded with cryptographic information. After scanning this, the owner could access and exchange the NFT equivalent of the collection. This will allow future buyers to verify that it is not a fake purchase.

5. Chain Debrief

The start of the year has been a tumultuous one for Singapore’s Chain Debrief media platform.

On January 4, the publication announced this He raised $ 900,000 for his seed financing round. Using these funds, it aims to build products that will help users better understand the cryptographic space.

One of these products is Pulse, a dashboard that monitors the activities of decentralized applications in blockchains. Chain Debrief will offer exclusive access to Pulse to some of its users, including the holders of the next NFT collection. Illustrated Rats.

Enlightened Rats string debrief
Audio / Video Credits for Chain Debrief’s Next NFT Collection: Chain Debrief

It has 888 special NFT, Illustrated Rats It presents a view of the social rat race that is forced to compete for money, power, and status. The Chain Debrief team believes that crypto offers alternative ways in which individuals can get out of this struggle and have more fulfilling lives.

6. Alethea AI

A company in Singapore that we already know is shaking up the NFT industry, Alethea AI It is developing technology to create smart NFTs (iNFTs).

These NFTs will be interactive and intelligent. Through AI training, they will be able to answer questions and engage in conversations with owners.

Alethea AI has created its own metaverse, Noah’s Ark, as the residence of iNFT. The company released its first collection last year, called ‘The Revenants’. It includes animations of 100 famous historical figures, with ideas that can be recreated in a metaverse.

alethea ai noeren ark revenants
Alethea AI’s ‘The Revenants’ collection brings historical characters to life in the metaverse / Image credits: Alethea AI

Alethea AI then released identity podcasts – a key component of iNFT, which would give The Revenants its unique identity.

These pods act as the soul of each NFT, embodying the emotional and mental characteristics. They are designed to evolve over time, and iNFT can perform increasingly complex functions such as writing poetry and playing games.

Users also have the ability to train iNFTs themselves. They can engage in virtual discussions with their Revenants, building their knowledge base and allowing them to engage in more meaningful conversations.

7. Live three

Live three has been a major player on the Singapore FX visual scene for almost two decades. The graphics company was early to take on virtual reality, and is doing the same with NFT.

In 2021, almost a quarter of NFT’s sales were related to gambling. Major games generated millions of revenue and the most active users earned four figures a month, just by playing. Through the investment in the emerging GammaR NFT startup, Vividthree hopes to explore the use of NFT technology in this industry.

GammaR will take advantage of the rise of blockchain games to be introduced in 2022. The startup plans to work with indie developers to integrate NFT and blockchain technology into their games.

Vividthree believes this will be a way to achieve gaming IPs and generate new revenue beyond digital content production.

8. BuzzAR

Founded in 2018, BuzzAR It was created to provide augmented reality solutions for Singapore’s retail and commercial businesses. Since then, the brand has become a metabersion startup.

Leveraging blockchain technology, BuzzAR brings profit-making capabilities to its photo editing software HappyToon later this year. HappyToon uses AI technology to convert static images into animated avatars and memes. Soon, users will be able to convert these changes to NFT using BuzzAR’s CryptoToon platform.

CryptoToon explores the application of crypto technology on social media – a space that has yet to find massive appeal. With this company, users can pay for the content they usually post on platforms like Instagram and Facebook.

9. Imaginaries

Imaginaries It is an NFT project created by Clement Chiak and David Lee. The pair are the founders of the Offset SG graphic movement company.

Imaginary Ones, characterized by amazing animated visuals, aims to create a good atmosphere throughout the metaverse. Project previews show images of pop culture characters like Batman and Daft Punk with balloon bodies.

Imaginary batman
Interpretation of Batman, created as part of the next NFT collection of Imaginary Ones / Image credits: Imaginary Ones

When the Twitter account was launched on January 12, the project gained 24,000 followers in the first 24 hours. Since then, the number of followers has exceeded 60,000.

Although largely stored, several cryptocurrencies have included Imaginary Ones in their list of the most promising NFT projects.

Like Vividthree, this is another example of the crypto world that presents new opportunities for those in the creative field.

Why is all this great?

Through the efforts of these companies, NFTs are entering the real world. They are no longer just an internet phenomenon.

In fact, more and more use cases are emerging and NFTs are starting to upset existing industries as a result.

In its heyday, social media platforms can have their own sustainable economies and your Amazon packages can stay on the lock chain. Although not yet easily seen, NFTs have begun to gain legitimacy and will become more prevalent in the future.

Featured Image Credit: Love, Bonito / Vulcan Post / BuzzAR Medium / Chain Debrief

Also read: Toast from .jpeg to Millions for Sale: Np’s NFT Rise Summary



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