Lifestyle

Blush Is Back, Baby | Cup of Jo – Wired PR Lifestyle Story

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Frannie Gilly

Over the past few years, I didn’t think too much about what I wore or put on my face, other than my trusty gingham mask. But now that spring has sprung, I feel excited about getting outside and being a person, and, I don’t know, I just want to feel… pretty?

After playing around with my makeup, I found that the one product that makes the biggest difference by far is blush. Do you wear it? As soon as I swipe it on, my whole face lights up. “Blush is EVERYTHING,” said my bff Gemmawho is a genius in all ways but especially makeup.

“As makeup sales begin to recover for the first time in two years, blush is the unlikely hero product of a (sort of) post-pandemic world,” reports Glamor. “The product has shed its stuffy reputation to become a glowy staple.” And the current trend is not just wearing a faint tint, but really piling it on.

Joanna Goddard

The other day, I spent some time experimenting, while Gemma gave me instructions. “Blush is worn slightly higher than in the days of yore,” she texted. “Don’t go below your nose-to-ears line.” I use this creamy multistick for everyday, and I also LOVE these two:

* This soft pinkwhich has a cult following, makes you look like, as Gemma says, you had “gentle but meaningful sex that morning.”
* For a brighter pop, this palette has four colors to play with. “Dewiness is overrated and usually comes off greasy; instead, try to look velvety”Says Gemma, and this subtle highlighter is perfect for that.

Do you wear blush? If so, which one? Please share, I would love to hear

PS More on beauty postsincluding a French lipstick trick and a game-changing summer product.

(Top photo of Frannie Gilly by Clare V.)



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