NOC throws out the old image, saying goodbye to the influencer-led business: Sylvia Chan – Wired PR Lifestyle Story

Night Owl Cinematics (NOC), a Singapore-based production company, is removing its old image.

A decade after its inception, NOC is moving from an influencer-led company to a content-based one, co-founder Sylvia Chan. conversation With Interactive Marketing.

The company has recently launched a new website and wants to turn it into a 360-degree content site.

Sylvia was the headline of local and foreign news publications last year after she allegedly abused and abused her employees. Negative public images led major brands to stop working with the production company.

“We want more content. We want to be an incubator of ideas and creators of meaningful content. The team is aligned in this new direction, “Sylvia said.

On what it means to be a content-driven business, Sylvia said the NOC wants to take the time to make content more rigorous and robust in its messaging. To begin with, he will expand his offerings to video and journalism. According to Sylvia, the company now has about 30 employees.

The company will also work with customers who share similar goals and have a more “conscious and intentional messaging” approach.

The NOC will also look at collaborations, which Sylvia believes is key to moving the business to “bigger ups”.

Sylvia returns

The founder of NOC had to deal with the angry reaction of his network members when an anonymous blog appeared last year and accused him of abusing employees.

There were also personal and business conflicts between Sylvia and her ex-husband and Ryan Tan, co-founder of NOC, which became a major topic discussed in the online community.

Sylvia has apologized publicly and removed the poster of NOC artists.

With Ryan NOC “not involved.”

In an Instagram post posted to his personal account last week (January 19), Ryan said he was not “involved with the company he founded 3,274 days ago.”

The content creator gave a special mention to former talented Aiken Chia and co-organized “Food King” food review series with YouTuber Dee Kosh as one of the projects that gave her amazing memories while producing it.

He thanked those who left his life and said he could “leave and move on” and will continue to protect and care for those who remain in his life.

Featured Image Credit: Night Owl Cinematics, Sylvia Chan’s Instagram.