The start-up S’pore CRUST Group is raising funding to expand in Japan – Wired PR Lifestyle Story

Singapore food technology company CRUST Group yesterday (November 1) announced a new round of strategic investors and collaborations that will allow it to expand its presence in the Japanese market.

The company has received investments from Leave A Nest Singapore, Glocalink Singapore, Ales Global and Mitsui Sumitomo Insurance Venture Capital (MSIVC), a corporate venture of Mitsui Sumitomo Insurance of MS & AD Insurance Group.

CRUST Group will work with its partners to develop new products that are recycled in Japan with the goal of creating more partnerships with food service and retail companies.

We are pleased to partner with strategic investors such as Leave A Nest, Glocalink, Ales Global and MSIVC in Japan for our expansion. By working with strong investors dedicated to SDGs, we will be at the forefront of the Japanese recycling movement and will be able to change the way we manufacture beverages.

Travin Singh, founder and CEO of CRUST Group

Recycle surplus ingredients

With increasing resource scarcity and limited agricultural expansion, in countries with land scarcity such as Singapore and Japan, food waste and loss is very important on the food security agenda of many countries.

According to the United Nations, the global cost of food waste is a staggering $ 2.6 trillion a year. 2018, In Japan, 6 billion kg of food was lost and wastedApproximately the number of foods consumed by Tokyo’s 13 million people a year.

In Singapore, it is common for bakeries and restaurants to throw out unsold bread at the end of each day. The CRUST Group recycles surplus ingredients (such as bread and food waste, such as fruit skins) in unique products such as CRUST sustainable beers and CROP functional beverages.

The company works closely with partners in the food service and retail industries, such as restaurants, hotels and supermarkets, to create its products.

He recently released a pale grain made with leftover bread from an artisan bakery Kayser House. He has also collaborated with Edible Garden City, Tiong Bahru Bakery, The 1925 Brewing Co. and Shilin Night Market.

Buy CRUST Group now VP Label and get it $ 20 discount When you pay with peace and code PACEVP20 (spent at least $ 80).

Featured Image Credit: CRUST Group / Salt Mag