Themed-sponsored SaladStop! The team raises S $ 12 million in Series B. – Wired PR Lifestyle Story

Asia’s first and largest healthy food chain SaladStop! The group announced today (November 15) that it has closed its S $ 12 million B series investment round led by Temasek.

The round was oversubscribed, with the participation of new investors such as Vulcan Capital, K3 Ventures and East Ventures, as well as existing DSG Consumer Partners.

It was founded in 2009 by father and son Co-led by Daniel and Adrien Desbaillets, daughter Katherine and son-in-law Frantz Braha, the Group has sought to break with the traditional fast food model and has been a pioneer in providing healthy and nutritious menus to Asian customers.

The family business was founded in Singapore and currently has 69 outlets in eight markets: Singapore, Hong Kong, Indonesia, Vietnam, Philippines, Japan, Korea and Spain – with more than 800 employees.

The SaladStop! The group’s brands include SaladStop !, Heybo, Wooshi and GoodFoodPeople in a hybrid offline model.

Stop the salad! It aims to be a leading Asian custom food company by deepening the Group’s existing footprint through new cloud kitchens, fostering more technology-enabled growth with its proprietary technologies and leveraging the ecosystem of its embedded food partners.

It will be launched in four new countries by 2025

Adrien Desbaillets, CEO and Founder of SaladStop! The Group has described this fundraising round as a “major milestone” for the Group.

Covid-19 has accelerated the Group’s digital drive, with more than 50 percent of sales now generated online and a large proportion through the Group’s direct channels.

“The pandemic has shown resilience to our business in all markets and accelerated our momentum in the network. Driven by innovative and proprietary technologies, a network of cloud kitchens and a new generation of transparent, technological and scalable health food brands, we look forward to partnering with strategic and value investors. to take the business to new levels, ”he said.

This new injection of funds will be used to accelerate the Group’s digital transformation and deepen the Group’s expansion across Asia.

It aims to introduce four new countries by 2025, and build on secondary cities through the continued expansion of its cloud kitchen model.

“In recent years we have built extensive infrastructure throughout the region and will continue to leverage our technological capabilities and proprietary cloud kitchen operating model to accelerate our growth in emerging markets,” he said. Frantz Braha, General Manager of Growth at SaladStop! The group.

Today, SaladStop! The group is targeting a viable market of 69 million people in 11 cities and aims to serve more than 20 million meals by 2025.

Following its mission to build a food solution for the future, SaladStop! It will accelerate its investment in food sustainability by focusing on component traceability and open the group’s first zero retail outlet in 2022, in line with Singapore’s 30 × 30 targets.

The group has launched a number of initiatives to reduce its carbon footprint, including plant-based foods, sustainable source ingredients, providing green packaging, supporting reforestation programs and being the first and only Asian company to make a carbon offset meal for customers.

Earlier this month, SaladStop! It launched Good Food People, a new online plant-based food that offers the largest selection of alternative meat proteins in Singapore, as well as ready-to-heat options and homemade sauces, garnishes and more.

“As Asia’s leading healthy food chain, we want to drive change in the food industry, especially in this difficult time, not only with the effects of the pandemic on people’s health and well-being, but also with the current disruption in supply chains and supply chains. ”He said Katherine Desbaillets Braha, CEO of the SaladStop brand! The group.

“Our family has had a role to play in empowering our customers to understand and measure the full impact of their food choices, not only on their health, but also on the health of the planet.”

Featured Image Credit: SaladStop! Via Facebook