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In the end in just one month, videos of Cocomelon, Little Baby Bum and Blippi have been viewed more than 2.370 billion times. These three YouTube The channels, one of the largest on the platform, have collectively collected 157 billion views in the last few years. And now they are It is worth $ 3 trillion.
You may not know them, but anyone with small children will know them. It’s just Cocomelon the second most watched channel Throughout YouTube. And, after several purchases, all three now own a single company: Moonbug Entertainment.
Their original stories are varied. Blippi – the real name of Stephen John and the actor of Mr. Rogers – has been very popular with children around the world since he founded his YouTube channel in 2014, as well as those who knew him. Steezy Grossman, the man who revealed the genitals of a friend in a first viral video. Little Baby Bum was formed in 2011 by the couple Derek and Cannis Holder. The couple correctly believed that there was a niche in the market for the garishly animated version of the children’s rhyme. A similar belief A couple from California Working in the world of children’s book illustration and filmmaking created Cocomelon.
After swallowing three of YouTube’s most popular children’s channels, London’s Moonbug has swallowed itself. The price of rumors? A cool $ 3,000 billion, or about half of that Disney bought Pixar in 2006.
The buyer is a group led by former Walt Disney director and US chief executive TikTok Kevin Mayer, and backed by The Blackstone Group, a privately held company in New York. Moonbug’s rise in value is astronomical, and proof — if ever needed — that children’s entertainment is big business. “It shows that children’s content is a huge and highly valuable marketplace, and that digital companies once again have traditional or even better ratings from traditional media companies,” says Bastian Manintveld, executive chairman of Spanish entertainment company 2btube, which has high content for children. arm.
“Children are the main target of strategies to make money on YouTube,” says Alexandra Ruiz-Gomez, a professor of social media who specializes in kidfluencers at Curtin University in Perth, Australia. And Moonbug’s intellectual property, including Cocomelon and Little Baby Bum, is loved by millions, so beloved, that Moonbug earned $ 53 million by 2020, according to. Financial results presented in the UK.
From Moonbug’s interest and from another series of mergers and acquisitions similar to the last 24 months Epic’s acquisition of the SuperAwesome kidtech platform September 2020 $ 500 million purchase The Epic reading and learning platform (though confusing, this is another Epic) is being witnessed by India’s Byju educational services company in July 2021 – a growing legitimacy of children’s content on platforms like YouTube. It encourages the willingness of large technology platforms to invest in children’s technology and moderation. The fact that the Internet was never designed for children, but that many of them have taken it into account, are now trying to design platforms and companies that produce content for them with children in mind. And the result is big money deals that weren’t the first attraction for investors.
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