[ad_1]
London-based Higgins came in with this wave in October last year, calling it a “musical renaissance,” and said the user base — at least for him — was much blacker at the time than it is today, especially with the white foundations of his early technology. Now the app is launching in India, as it has spread to the UK and other parts of Europe and to Africa, Australia and South America.
“Each of these cities had some impact on the rooms we would see,” said founder Minh Do, who organizes clubs like Crazy Good Fun and Movie Club, which often has more than 500 users in the room. He put an example of the green moderator indicator, which Atlanta users started calling “green beam” and it was stuck.
“In the beginning, it was very heavy on the technology side, but I also got into it after George Floyd, and the impression of what happened to me then is that diversity was driven from the user base at the time, and I think that has continued ever since,” he added. “I don’t think Clubhouse has much control over the demographic changes in the app because it’s up to the users to invite them to come.”
Clubhouse does not collect user demographic information when creating an account, so there is no way to quantitatively determine how diverse the platform is. A company spokesman noted several important color creators, some of whom are located in other countries, with an audience of more than 1,000 users.
Other international-based social networking platforms are diverse, and can turn users into Clubhouse-type echo chambers, but the app’s algorithm — though somewhat mysterious — is based on user-selected “interests” to fill your aisle with people. likely to find users outside of your bubble. Because it has only one user profile profile and only a username, the app also excludes some racial biases embedded in the artificial intelligence that the app has achieved. Like Twitter before problems. However, despite the many examples of what not to do, the question remains: Does the company know what to do next?
What is the growth like?
In recent months, Clubhouse has begun to respond more to creators by expanding its “First Creator” initiative selected creators providing resources, services and remuneration. The app has also added a payment feature using Stripe, which allows the user to earn money from their audience — 100 percent of the money goes directly to the user, unlike other platforms, which take the money reduction.
Such features are gratifying, especially for color creatives, who often cut profits from the network. Beyond the user base, however, part of the inclusiveness equation is sidelined by the people behind the technology as the app grows. One of the two male creators of the app, Seth, is a person of color, and the other, Davison, is white.
“There’s definitely a strong energy for men. The most popular rooms are usually rooms where white tech speakers are mostly white,” Beth said, noting that there were other voices as well, if you’re looking. “When two men start an app with roots in Silicon Valley, with this agenda of being inclusive, making sure that women feel safe in that community is a different air than when a woman starts an app. With Clubhouse, perhaps, exclusivity was a marketing tactic. but at some point it can become Achilles’ heel. ”
[ad_2]
Source link
