Adidas Terrex Futurecraft.Loop Anorak is a recyclable jacket

In the case of the jacket, the shell, Primaloft padding and sewing thread are crafted Parley for the Oceans‘polyester, a material made of plastic collected from beaches and the coast. All the connection of the jacket is made with polyester straps. No dyes or finishes are used. The only color gesture is the pale yellow of the burnt polyester, where the Terrex logo was laser-cut around the neck. Theoretically, you could put the whole jacket into a chemical recycled polyester appliance, it would melt and throw out pure white polyester fiber.

The question is whether this polyester recycling machine can be built to scale.

Despite the proliferation of garments and accessories made from recycled water bottles, you won’t find any fashionable products made from recycled polyester in any store. A Japanese supplier took old Patagonian fleece and recycled fresh polyester, but the cost is stated “Prohibitor” compared to virgin polyester. EVRNU, a startup that takes Adidas as one of its reputable partners, has been developed the process of recycling clothing, but the startup is currently focused on recycling cotton and did not work with Adidas on this project.

Maybe Adidas knows about recycling polyester with others, but the company wouldn’t share details of the process with me. I asked the ocean-related plastic where Parley for the Oceans was collected. (When Parley introduced the first shoe, the plastic was from the Maldives, a national island besieged by plastic oceans.) I wondered where recycled polyester was made, where the jacket would be recycled, how many times it could be. it is peered through the system before it degrades, and how polyester is recycled — from bottles or used polyesters — compares prices to virgin polyester. Freundorfer did not know. “It’s the first concept, and we still don’t have specific information on how often to recycle the product,” he says.

I followed up directly with the company, but answered all of these questions and sent me a statement: “We have a long-standing research and supply chain partner network in many countries around the world like PrimaLoft. We have worked with our suppliers to create structures that allow large scale processing of recycled materials. “.

It’s worth noting here that they only have second-generation shoes from Future.Craft Loop shoes 5 to 10 percent first-generation recycled material for performance reasons.

The question is also how it will collect the clothes used by Adidas to recycle in a bold and new circular world. “We’re looking at how the best can be done,” Freundorfer says. He mentioned the QR codes associated with the information you returned, offering shipping tags to customers and rewarding gift cards or exclusive content to participating customers. “And then it can be sent to those reverse logistics networks that we’re developing right now,” he says.

Adidas has a tough road ahead of it in that regard. Eileen Fisher, who has some of the most loyal customers in the industry and donates gift cards for every piece someone brings, has managed to collect it. only 5 percent of what he produces each year.

Conscious packaging

As for the design, I liked the anoraks and was sad when it came time to return. She was comfortable and warm, like wearing a hug. The pockets were deep enough to hold a full insulated bottle of water for a walk. Someone saw my picture on Instagram and said I looked like a Star Wars character. Of course, the jacket was dyed quickly due to the lack of firmness against stains, which is almost always achieved PFAS toxic coatingso good release. The straps for the pockets and the similar threads for inserting the belt to tighten the collar were needed, so they were very stifling for me to never close them. As soon as the weather turned 45 degrees, I stopped dressing; I couldn’t turn off the ventilation when I warmed up. (According to Fruendorfer for its 2022 commercial release, Adidas is considering adding recycled zippers and attachments made from the same material as the jacket.)

Adidas says it is committed to “ending plastic waste” with Future.Craft Loop Anorak. It is likely to attract the attention of the marketing team. Or perhaps the optimism of the German-based company, a country with a recycling fetish, driven by policies to ensure that companies dispose of their products properly.