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Many iPhone owners have already used AR on their Apple phone, even though they don’t realize it. One of the most useful AR tools built into the iPhone is its virtual tape measure Measure app: helpful for when you want to know how wide your new bed is or how big it is to hang that photo on the wall. And five years ago at Niantic Labs’ Pokémon Go it became the AR sensation of the virus as millions of people lived the physical world through phone screens while hunting for virtual game characters.
AirTags can be customized with messages or emojis.
Photo: AppleThe difference between games like AR Pokémon GoWetzstein says the phone relies primarily on the phone’s Wi-Fi and GPS radios to determine location, sensors that can provide almost as accurate location information as ultra-wideband technology. Wetzstein says something like a low-cost, low-energy “AirTag” seems like the “perfect opportunity” to enable applications based on more accurate monitoring.
Jessica Brillhart, who runs the mixed reality lab at the USC Institute of Creative Technology, noted that location tags can also be a way to share two-way information about objects in a space. Attach one of these tags to an object, name it, and “the system can scale to learn what a refrigerator is, what a bridge is, what a tree is,” says Brillhart. “So it’s an access point, but it works in tandem, providing information to the system and helping people contextualize the world.”
It’s worth noting that Apple hasn’t identified this as a specific case of using AirTags, but it can’t be ignored that when there is a network of location devices in the world that network can provide the knowledge needed to unlock more powerful applications. .
“The biggest hurdle in AR is really knowing what you’re doing or where you’re at, but these AirTags can help with that understanding,” Brillhart says.
Apple has yet to respond to requests for comment on this story. But Apple’s AR ambitions probably won’t end with AirTags, the Measure app, and bright games. The company has announced that it is working with AR glasses Facebook, Snap, and others – even newer ones reports suggest Apple’s first head screen may be a better device than a consumer product.
But despite Apple’s arrival of these AR glasses and success, they still like AR games more Pokémon Go when it comes to stealing the hearts of children and adults, iPhone owners will continue to experience AR in more common but ultimately more useful ways. Before they go to school to find an AirTagged backpack that they are using to measure their home office file or follow the on-screen arrows, Apple is immersed in an augmented reality view. No glasses required.
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