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He is a monitor a weekly column dedicated to everything that happens in the year Cable the world of culture, from movies to memes, from TV to Twitter.
Fleets, we hardly knew you. It’s topical, but it’s also true. Because that’s it Fleet, according to his name, has been around for eight months. Twitter introduced the feature, a story-like tool that allowed users to post messages that would disappear within 24 hours in November; then, this week, Twitter announced that it would end the service with a very short tweet: “We’ll be removing Fleets on August 3rd, working on some new things. We’re sorry or you’re welcome.”
Now, passing the Fleet should come up with anything you think is necessary for you and for you (although it’s hard to imagine that there was enough time to upset anyone). But let’s talk about that second part – the “we’re sorry or you’re welcome” part. Has today been a more appropriate add-on to the company’s social media posts today? Is there ever a shorter way to summarize how users deliver and receive changes on almost every platform? I say no.
In one blog post When he announced Fleet’s impending conviction, Ilya Brown, vice president of Twitter products, admitted that the function was an experiment that didn’t work. “If we don’t evolve our vision at some point and undo the features from time to time, we’re not getting enough opportunities,” Brown wrote. Hide was a version of the corporate emoji blog, and it’s actually okay, but it’s hard to just want the whole message to be “sorry or welcome”. Twitter feels sorry for getting rid of this thing you didn’t ask for; you will never have to look again, you are welcome. Twitter feels sorry for getting rid of this thing you liked, but if you had it for a while, you’re welcome. Twitter feels like you sometimes call it a “hell zone”; but he also knows how much time you spend there. Not because of that.
This is not an excavation on Twitter, nor a celebration of his work. It’s just. The social media business lives and dies to be able to adapt to new features. At times, these features seem to be things that became popular on other platforms (Flot looked like Instagram Stories, Snaps …), but Twitter has been very successful in adapting the tricks that users already took out: creating a retweet function with people with “RT” to allow what it already does, allowing people to tag other users using the @ symbol. Maybe Fleet failed because people weren’t doing something they were already doing, if you don’t tell them prevalence of deleting tweets.
It is here, therefore, that the apologetic language of Twitter is most appropriate. If anything Twitter should sorry, it adds less demand than people demand for years. Like the edit button. The appeal of fleets (in my opinion) was to allow for more transient thoughts; users were less concerned about the mistakes they made because the message disappeared one day. But these concerns would be lessened — and the need for the Fleet would be greatly reduced — if people knew that they would fix bullshit in normal tweets. Twitter may put more resources into moderating content and combating bullying efforts, but that’s another story.
In the end, the Fleets were as elusive as their creators wanted them to be. That’s fine. There are very few things in the world of technology that are transient. (Remember the Twitter egg?) Maybe it’s best for everyone to accept that, especially Twitter. Sorry and you are welcome.
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