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MC: It’s really weird. OK. We need to take a quick break and come back immediately to talk to Adam Rogers about color, and it will be weird.
[Break]
MC: Welcome, today is our guest correspondent Adam Rogers WIRED. Adam has just written a recently published book Full Spectrum: How Color Science Modernized Us. Adam, as we’ve been discussing, humans have been obsessed with color ever before before having Photoshop and Pantone swatches. Even after this time, we still don’t fully understand all the ways that color affects our brain. Since we are in the show, I think we are forced to ask about the dress.
WITH ONE: When that happened in 2015, I guess, and it started spreading on the internet. I felt, ah, another meme, whatever. Then Rob Capps, the then CEO, came over and sat next to me as I sat. She said, “Do you see this dress?” “I don’t know if it’s ridiculous. No?” And he says, yes, “I know, I can’t believe it.” “I mean, of course it’s blue,” I said. And he looked at me and his eyes froze. And his face went and “it’s white.” And I said, “Oh, shit.”
At that sight, I realized, my God, that I was four hours late. This is horrible. And I’m four hours late. And at that moment, Joe Brown, who was editing the website, then found Joe running, no joke, running, going, finger to the science desk. And all I did was look up, shout, “We’re in it.” I started making calls. And the reason I started making calls is that before I came to WIRED, I was on an MIT fellowship for science writers, and I spent most of that fellowship obsessed with colors, how people see color, and what pigments. were and how chemistry, science, and neuroscience work.
So I’ve had a couple of people who can call who have taken the call. And that day was a weird day, because the one who was coughing was on the screens we all saw. These emissive screens made up of tiny, tiny, tiny, red, green, and blue dots of light, and sometimes even white light either behind or next to them, managed to prevent man from creating all possible colors. I can certainly see that in 2015 it wasn’t a good range. But not reflecting the many colors that humans emit as light, not the pigments they remove, but both acceptable surfaces, showed that image of a dress that had become an unusual thing, that is, the illusion of bimodal color.
So there are illusions, and you look at children’s books and there are things like rabbit or duck, cube forward or backward, things like that. And we call them bimodal because they have two different shapes. People see it in two different ways, but usually with a bimodal illusion shape it changes your brain. The way the eyes and the brain perceive shape and color are interrelated, they overlap. And they talk to each other, but they are half-separated systems.
They are overlapping, but they are separate systems. So this was a bimodal color illusion that was thought to be very rare at the time. Now a lot of research has been done about those who work with color illusions. So you see them on Twitter all the time, and they’re a lot of fun, but they were weirder. And once your brain, which one he chose was blue or white. You couldn’t see the other one, it was blocked and it was impossible to understand the person sitting next to you, who said it was the other color you would go for, well, that’s not possible.
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