From there you can change the colors of the furniture, shelves, decorations and walls, then export your design in 3D and 2D and send or accept or mock others. Models can also include ceilings to add suspended virtual light. Among other new features, they can interact with items, such as turning AR lamps on and off, and placing items on top of each other, such as lamps on the board.
AR fans can sign up for the beta here, and those eligible will receive an email from TestFlight as the slots become available.
Tommy Campbell, head of digital design at SPACE10, said all of this is in preparation for the arrival of Apple Glass. “Although we’ve developed a mobile app right now, we’re also interested in what devices like glasses can do with this technology,” he says. “So we’ve made some very deliberate decisions to paint Studio’s look as it can be on the phone or in a glasses-like environment. We’ve also used Apple’s new Reality Reality Kit, which allows us to get the level of detail of these hitherto unseen models in IKEA’s AR portfolio.”
However, the application is no longer connected to the IKEA website or retail application. So say if you buy a rug, say in the IKEA app and want to check how it will look in your room, you can’t do that easily. You need to open the studio and start from scratch.
Also, if you are looking for a sofa, IKEA knows the dimensions of that sofa, but if you open the measuring tool inside the Studio, you have to enter these measurements manually to see if it fits your space.
This functionality could be added in beta, of course. “It’s definitely part of the roadmap,” says Fredrik Axén, the basic business franchise for Inter IKEA Systems ’digital director. “Is it a continuation of what you see now that will be transactional, or are they components of that? This could be the case, for example, with the room organizer “.
SPACE10 and IKEA are also looking at integrating a 3D measurement tool into the IKEA website and networking other AR elements. “Chrome, Safari and Mozilla are playing with the web AR experience,” Campbell says. “Could that be the next platform? Instead of developing an iOS or Android app, can we have a web experience that can work for everyone in Studio? “