It will be developed using a custom chip with a tensor called Google Pixel 6

In meetings with WIRED, Osterloh had Pixel 6 and Pixel 6 Pro on hand to show off all of these improvements. It was obvious that the two new phones share an ultra-wide camera and main sensor, which can capture 150 percent more light than 5 pixels, allowing for brighter and sharper images in low light. The Pro is the largest phone, however, and has an additional 4x optical telephoto camera.

However, the exterior design of the phone has been completely revamped. Instead of the standard camera aligned to the left, all the cameras sit on a thick horizontal bar that covers the entire back of the phone. There are many colors to choose from, and the top of the camera bar has an accented color that mimics the two-tone design of the original Pixel.

“If we’re going to transform so much of what’s under the hood, we really need to transform the design of the product as well,” says Osterloh. “Pixel has always been known for its photography, which makes that point very clear.”

Aside from the mid-mounted selfie camera and on-screen fingerprint scanner, Google doesn’t share anything else about the Pixel. Osterloh says the company will go into more detail in the fall, closer to the official launch of the Pixel 6. It also didn’t share the prices of new or upcoming Pixel 5A phones – it’s expected to be cheaper than the flagship model.

If you have no plans to upgrade, yes or no? Osterloh said Google still plans to bring some new features to older Pixels, as it has done in recent years, but still depends on what the hardware can take. On more positive news, the Pixel 6 line is likely to have longer software support. Competitors like Samsung are upgrading to four years of security updates and three versions of the Android operating system, but Google has received three years of support.

“We’re working on what our latest numbers will be and we’re definitely looking forward to expanding, so we’re excited,” Osterloh says.

Order performance

Google’s investment in its chips underscores the company’s commitment to consumer hardware, even though Google still claims only a one-percent share of the digital smartphone market. Osterloh noted that the Tensor chip may appear on other consumer devices over time, which will help recoup the cost of the investment in TPUs.

“Building your chip can only last as long as you can scale it, and it takes a lot of people to keep that hour in the competitive landscape,” says Anshel Sage, chief analyst at Moor Insights & Strategy. “That’s why Apple built its chips on the iPhone, iPad and Mac and amortized those chips on so many models.”

Then how does Tensor compare Apple’s bionic chipsKnowing what the Cupertino company likes as a performance powerhouse? Osterloh was not ready to share references on the new Google chips. Sag says he thinks it would be hard for Google to get something on mobile chips that hasn’t been done yet. “I don’t see Google seeing Apple’s technological engineering as Apple right away because Apple has had so many generations on the chips,” Sage says.

However, while Google’s mobile phone business may work, the volume of phones it sells is relatively small. The general tightening of semiconductors is expected to take more months, ranging from auto-shipments to appliances to gadgets. If Google sends out a system chip this year, Sag says the company probably ordered the wafer about two years ago and has almost certainly negotiated how many phones they expect to sell. “It’s not a lot,” Sage concludes.

“Almost everything in semiconductors is limited right now,” Osterloh says. “For this particular chip, we have a lot of control and we don’t think the Pixel 6 line will be limited. So that’s a positive. But there are so many semiconductors in the product, like all electronics products, it’s certainly been a difficult problem. a lot “.

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