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Narendra Modik has a political image of action as a brave man, ready to make hard decisions and confuse. modernized India and give prosperity. Her clothing style has complemented this personal brand.
Unlike other male politicians in India, who usually wear sharp hand-rotated cotton uniforms reminiscent of the struggle for independence, Modik developed a distinctive course suit that fit well, with many half-sleeved, sleeveless jackets with bright colors or attractive patterns. .
The beard formed a well-trimmed appearance, enhancing the masculinity that was essential to its popular appeal. “The corporate outfit was well-dressed – minus the suit,” says Nilanjan Mukhopadhyay, author of the 2013 Modi biography.
But Modi’s appearance has changed dramatically in the pandemic. With well-trimmed facial hair, the ascetic beard has become a long beard. Short hair is almost shoulder length. They are gone with bright colors, exchanging earth tones, beiges and shelves, except when he plays the saffron of Hindu holy men.
Political analysts believe that what probably began as a “closed beard” is now part of Modik’s efforts to reinvent himself politically. spiritual teacher – instead of the last temporal authority – between the destruction of the Covid crisis in India.
“Modi has become a leading Modi wise,” says Mukhopadhyay. “India wants to project itself as the only person with the ability to drive through something unprecedented.”
A political member of the House of Representatives told me that Modi is incorporating into his policy a “kind of saint” of Indian politics to comfort the population. ”great uncertainty”.
But Christophe Jaffrelot, a scholar at King’s India Institute in London, believes that the Hindu style of the holy man of Modi is new to prevent responsibility for treating the pandemic and hard economic times before.
“It’s a way to emancipate oneself from being the wise one at the top politics and policies, “he said.” He has no more responsibility. It’s a way to express that he’s in authority, but not a government official. Seeing that you don’t make decisions is very easy to see him as ‘not responsible.’
Mukhopadhyay agrees that Modi’s transformation “gives an element of divinity to the heads of voters and isolates them from political criticism”.
Although Modi seems to be renouncing the worries of the world, her aura is unlikely to fade in the eyes of her dedicated Hindu helpers. In the ancient myths of India and in the historical kingdoms of the Hindus, the spiritual advisers of the authorities had as much power as the kings.
There are modi acceptance ratings 64 percent, one of the most important leaders in the world. “Being a guru, he doesn’t necessarily appear to be powerful,” Jaffrelot said. “In the Hindu tradition, the most powerful man is the man who gives advice.”
Modi’s shift from material progress to spiritual uprising is also evident in his radio addresses to the nation. These have gone from talking about government development programs to tips for dealing with hard times.
“It’s a discourse on well-being, not a discourse on well-being,” Jaffrelot said. “The government cannot keep its promises. Better to say, ‘I don’t play that game. I am not trying to develop India further. ” He is telling people how to act, how to be good, to be happy and to be proud of their identity. “
The disguise of Modik’s refusal — the Hindus being the last of the four stages of the human life cycle — has warned many in India. Jaffrelot believes the transformation is likely to be irreversible, and will focus more on cultural issues and the search for a Hindu nationalist agenda in the upcoming elections.
But Hindus also have a deep tradition of swearing that they will not cut their hair until they fulfill certain wishes, then offer them thanks to the gods. So Modik can still create surprises.
“One day, he can start talking on TV and say he will sacrifice his hair,” Mukhopadhyay said. “He has a tremendous dramatic style. We don’t know where the script will go. “
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