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Smart TV companies and playing platforms follow our viewing habits, turning them into gold for traders and politicians who want to reproduce, shop or vote for us in a certain way. It was created at the time of seeing the market fifty times. Now, a public shock and an evil shock between the two main players, YouTube and Year, offers a fascinating look at the billion-dollar market built on what we see.
In early May, streaming provider Roku called parents YouTube Google an “Uncontrolled Monopolist” after breaking contract negotiations between the two. The YouTube TV application contract for Roku devices has expired. The two companies negotiated terms of renewal, but Roku said Google had made several anti-competitive claims.
In an email to users, Roku said Google has asked consumers to manipulate consumer search results for the benefit of YouTube videos, Google has asked for access to sensitive user data, and Roku has asked them to use more expensive parts on their devices, which will increase the cost.
Google objected to the complaint “Unfounded and false.” When Roku removed YouTube from its devices, Google introduced a solution by making YouTube TV available through the main YouTube app. YouTube TV offers live TV and sports events as marketing an attractive alternative for those who want to cut the cable in a conventional cable box.
The confession has revealed what the most valuable thing about connected TVs is: the data they capture and the ads they create. 2020, connected television advertising It exceeded $ 9 billion, according to eMarketer.
More or less three-quarters Some homes in the U.S. have a TV connected to the Internet that is connected to a smart TV or a plug-in device like Roku or Amazon Fire. This means that millions of people in the U.S. have agreed to track their viewing behavior online. This is the data so valuable that it is complete the ecosystem of smart TV it revolves around his collection.
Roku has it 50 million users reported a 79 percent increase in revenue during the pandemic, largely reinforced advertising. In the meantime, twice like many users watch it on YouTube TV (originally “smart” or equipped with a plug-in like Roku or Amazon Fire) rather than on your computer.
When asked for comments, both YouTube and Roku mentioned WIRED previously published statements on the subject.
It is well known that Youtube stores tabs for what users are logged in, collects data, and uses them to provide more recommendations and adjust ads. That’s no different than what hardware vendors call it. “chance to make money after buying“There are many ways to make money with what you see. Roku keeps the tab what you see, just like you TV makers Like Vizio, LG and Samsung.
As with social media companies, more users means more data, more revenue from ads. Smart TVs and plug-in devices use a A technique called ACR (automatic content detection) to keep track of everything you see. From there, they deduce certain things about you.
Does a user often see Nickelodeon? They will probably have children. Do they watch the local news in the morning, but nothing in the evening? They are probably the earliest to travel to work. All of this information is useful for advertisers who want to put their message in front of the right person at the right time.
Roku’s latest move indicates that he intends to become more than just a streaming provider. 2019 acquired DataXu, an analytics company specializing in links to all devices that the individual user uses for streaming. Since then, Rokuk he changed company again and began to stand out his ability to adjust ads aimed at specific audiences as they go from TV to tablet, etc. (single men who love hockey, young parents who support environmental reasons, etc.).
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