Sarawake handmade brides and hair accessories for events – Wired PR Lifestyle Story
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As the saying goes, do what you love, you will never have to work in your life. Having a lot of friends in the creative line, I find the quote especially true in the arts. Entrepreneurs also fall into this category; the passion for something is often so great that they can devote all their time, energy and money to it.
Joanne Tang is someone who receives the description above. She has been a freelance makeup artist for 13 years, specializing in bridal makeup and creating backgrounds for photo shoots.
“I’ve been someone who has been very passionate about art and crafts since I was a child, so getting into the makeup industry was pure, because it allowed me to flourish and grow in a creative environment,” Joann said in our book. conversation.
It was a pleasure to put on and create different looks for each client. For him, every time it felt like drawing on an empty canvas. In 2019, Joanne decided to go one step further in her craft and launched the hair accessories brand. Orna.Company (Orna.Co), short of ornaments.
Delicate workmanship
From Sarawak, Orna.Co sells retail handmade trinkets as hair accessories that are suitable for special events or daily decorations. At the brand’s Instagram and Shopee store, you’ll find hand-sewn headbands with floral or feather designs, elegant flower wreaths and delicate hair orn.
Joanne founded Orna.Co in her home with 2 relatives as a side commotion, as each has to balance full-time work.
To handle larger volume orders, accessories are made in advance in a past studio before products are released to ensure that customers can purchase ready-made stocks. For custom orders, accessories require at least a month’s notice, depending on the design.
The self-taught craftsman said that his main challenge in creating these pieces was to obtain materials imported from all over the world. In search of inspiration from nature, each element is designed from scratch and handmade.
His other obstacle was to master the delicate technique of assembling the pieces, as they are composed of very delicate materials.
Generally, the team needs 4-5 hours to make each piece. “By design; We can produce about 8 pieces a day, and depending on the season, we sell about 50-80 pieces a month, ”added Joann.
For the price of RM158-RM258 headbands and RM135-RM195 hair bands, I found the products to be quite expensive. But seeing as some accessories put together materials like rhinestones and crystals that need 5 hours together, it seemed like it was adding to the cost.
Joann confirmed this, and reiterated that he procures the highest quality materials from several countries. “However, we try to put prices as accurately as possible so that our products are able to reach a wider audience,” he noted.
It feels nice, even at home
According to the product descriptions on Orna.Co’s Shopee page, many accessories are marketed to customers looking for brides to dress up for their bridal, maternity and event photo shoots.
In addition, Joanne also offers a massive market for women. So far, he has reported that his clients have joined these projected teams.
“Most of our bespoke wedding hair pieces are demanded by young brides (ages 23-40), while our mass market products are suitable for women of all ages,” Joanne shared, adding that there has been a 50:50 ratio. the number of buyers per group.
“We’d love to see more young ladies join and we’re excited to share more with them.”
Because of the impact it has had on the pandemic and events, it seems to have been there the rise in home weddings, brides to decoration, dress, etc. they chose to follow a more elaborate path. So I asked Joanne if she saw this trend as causing a drop or an increase in sales.
Orna.Co responded that sales were down slightly due to its wedding pieces, and the group was more focused on boosting sales of mass market products. “[This includes] Our Wildflowers and Ballerina series, where our clients can wear headdresses and feel at home, ”explains Joann.
Joanne’s makeup work also stopped during the MCO, but she saw it in disguise as a blessing so that she could focus on building Orna.Co during that time.
More variety for more people
As a small startup, Orna.Co mostly relies on social media marketing and advertising to get more customers at a lower cost.
Brand partnerships and influencer support can also be a way for small businesses to gain attention online. Although Orna.Co is open to their idea, Joanne shared that the team has yet to make a plan or commitment.
Since Orna.Co is a side uproar, that makes sense, as the 3rd team may not have the resources or time to deal with such methods. Joanne also shared that marketing and creating content on social media is one of the group’s biggest challenges.
If growing the brand’s presence is the team’s goal, perhaps Orna.Co would be required to hire a dedicated brand or social media manager to handle these tasks.
But in the meantime, Joanne told us that they will focus on diversifying the product range to include different variants of accessories including earrings.
Credit for the outstanding image: Joanne Tang, owner and founder of the Orna company
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