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Spotify follows you all the way and how to stop

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Facebook and Google they are the biggest advertising powers of the website. But Spotify has intentions rival with them. It has all the data you need for that.

Hundreds of millions of people use Spotify on their phones, tablets and desktops every day, most of which are still logged in when they move from one device to another. With each track played, the list created and the podcast listened to, we put all the information into Spotify’s big data machine. More than 100,000 billion data points are generated every day.

Each one gives Spotify a little bit of information about our lives. “Spotify has crazy data about us,” says Bryan Barlet, author of the newsletter on Sounds Profitable, an audio and podcast ad. “We’ve always known that what you hear, how you listen and the activities you do when you listen to it are the most intimate things we do. They’re doing very clear things in the audio. “

Spotify recognizes the value of this data and uses it to promote the advertising it sells. “These real-time personal perspectives go beyond demographics and device IDs to reveal our viewer’s moods, thoughts, tastes, and behaviors,” Spotify’s advertising materials say. Of Spotify’s 365 million monthly users, 165 million of whom subscribe to not listen to ads. They suffered another 200 million. So how much does Spotify really know and how can you limit its data collection?

What Spotify knows about you

Everything you do on the Spotify web player and desktop and mobile apps is tracked. Press, start songs, listen to the playlist, search, mix and pause each one is recorded. Spotify knows that you started playing Lizzo’s “Truth Hurts” at 11:03 pm, listened for a minute, then searched for “break up” and listened to all four hours and 52 minutes of “ANGRY BREAKUP PLAYLIST.” .

All of this behavioral data can be extracted by Spotify, and can be very appealing. In 2015, Spotify paid only 15 million subscribers, an executive he said it gathers a large amount of data about what people are listening to, where and in what context. It really gives us a sense of what people are doing. “

The music you listen to reflects your feelings, who you are with, and what you do. To take advantage of this, Spotify has invested heavily in data science and has also used listening habits in its ads. “Dear Theater District person who has heard Hamilton Soundtrack 5,376 times this year, can you get tickets?” read an advertisement From 2017 onwards.

This accuracy can be beneficial for companies that want to target people with ads that attract attention. Based on your behavior, Spotify creates “inferences” designed to reflect your interests and priorities. “It’s interesting that the data of paid users, who don’t listen to podcasts, may have never heard an ad on Spotify, but they reinforce that logical engine,” Barleta says. “They are a control group.”

But that’s not the only data Spotify receives. If you want to know what Spotify knows about you, you need to read it privacy policy, which has 4,500 words. “I think they can use much clearer language,” says Pat Walshe, a data protection and privacy consultant. Spotify has investigated data usage. “They can be more accurate, they can fit better.”

Generally, the rest of Spotify’s data with you is information you provide when you’re creating an account. You can provide us with your username, email, phone number, date of birth, gender, address and country. If you pay, you will also be given billing information. The company’s privacy policy also states that it may obtain information about cookie data, IP addresses, the type of device you’re using, your browser type, your operating system, and some devices on your Wi-Fi network.



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