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Amazon on the 20th the birthday, in 2015, was celebrated in a way that most ecommerce megalodons would do for most 20-year-olds: Having a huge garage sale.
Okay, so maybe most 20-year-olds don’t celebrate birthdays by having a garage sale. But Amazon the impetus for the first day was to celebrate this milestone birthday “continue to innovate on behalf of the customer.“Actually, Prime Day was a tremendously clear scheme for Amazon, along with competitors Black Friday and Cyber Monday, who have been big enough to clean up their inventory and buy holiday inventory to buy.
Now another Prime Day or a few days (Monday and Tuesday) have come and gone. In the U.S., a year ago, pandemic panic scandals paved the way for grill kits and sunny holidays. Perhaps now is not the best time to judge anyone for hunting for an OXO dish brush or for your child’s eye-catching sports equipment. But it’s okay to judge Amazon. Because if they were just Amazon shopping better? Or if Amazon, in a kind of quarterly life crisis, decided it wanted to help you unload your stuff instead of buying more?
That’s one of the big premises behind Amazon After, a concept app created by experimental designer Scott Amron. Amron’s past concepts include a water fountain mashup and a toothbrush with elegant fridge magnets and fruit labels that dissolve in soap. (She also does design work for large companies.) Amron doesn’t want to redesign the entire shopping experience on Amazon’s website, despite good reviews of Amazon.com. “fracture market, ”A confusing mix of private label Amazon products mixed with third-party items. Amron wants to redesign Amazon’s resale.
About six years ago, an unused coffee machine — a gift sent to Amron and his wife through Amazon — began to think of new ways to sell, donate, recycle, or even rent Amazon-bought things to help keep your belongings. outside “. The emergence of the Internet of Things, the necessity of being able to connect our products at some point, helped crystallize Amron’s idea: since so many products connect to applications, it wouldn’t be so difficult to track a product’s duration, use, and location. He wanted an app that acknowledged that this new coffee machine was not in use and that constantly kept track of its resale value. He made the app super easy for resale. And what if the resale platform was actually Amazon?
Amron began construction Amazon After, and presented it publicly a few months ago. The concept of the app mimics the look and feel of today’s Amazon app, right down to the arrow arrow below the word “After”. The pitfall is this: Amazon already knows your owner — the company collects a huge amount of data based on purchase history and browsing habits — but something like Amazon After would use that data to help resell. The app concept shows you everything all the items you bought on Amazon are worth, and then suggests “Afterlife” options. People can bid on your items even before they are listed, which can require them to resell. You can ask Alexa to start the sale, which is, “Alexa, resell my coffee machine.”
In Amron’s imagination, the app will work not only for people looking for a good deal in a second-hand article, but also for people who don’t care so much about selling something big. “They want to know that he’s not going to go to a landfill,” he says. In other words, Amron warns that Amazon already sells customers to its services based on the information it has about your purchases. From the point of view of a smarter Amazon, this data should be used to sell instead of sell. (You still can’t download the app, but you can sign up Amron’s website When Amazon gives its blessing and when and when to allow the app to actually release the app)
There is a noticeable flaw in Amron’s concept: trading and reselling are technically already options on Amazon.com. In fact, the company has been running an exchange program since 2011. But the categories of items that can be traded are limited – think Echo devices, Kindle readers, Bluetooth speakers and headphones, and phones and game consoles from select manufacturers. Payment comes in the form of an Amazon gift card so that the customer can buy more from Amazon. Products that do not have the right to exchange can be sent for recycling.
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