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This week it’s been great for movie lovers. On the one hand, it returns to last weekend’s box office prove that there is hope that cinemas will survive Covid-19 Pandemic. For another, AMC wants to invest in new theaters. (At the same time offering popcorn for free meme stock investors, I won’t even begin to explain it here.) And finally, Rachel Weisz he continued Jimmy Kimmel Live how to talk about his new Marvel movie, Black window, her husband wins the Daniel Bond film James Bond, No Time To Die, to multiplexes. After all, it was time to rekindle the desire to go to the movies. Huzzah!
Then Disney doubled down.
On Wednesday night, through a live stream, Mouse House announced the opening of Disneyland’s Avengers Campus. I like it Star Wars: Galaxy’s EdgeIn Southern California Park, it’s a themed territory with walks, specialized food and costume characters (called “acting actors”), all centered around the Marvel Cinematic Universe. Spider-Man organizes a network ride; There’s a restaurant with a variety of foods inspired by Hank Pym’s work; Walking around the Black Panther reminds people that Wakanda is forever. Based on the promotional coil shared by Disney with the opening, it looks wonderful. It also makes me weird.
Not in a bad way, necessarily. And not just because the amusement park rides look like a bowl of Covid soup these days – even watching a promotional video where the horrible faces of the park participants are covered in masks is a little disturbing. Curiously, in this one we are writing, cultural essays are slowly emerging from quarantine while most of their artistic consumption was done at home. At the time, it was down to the new episodes of MCU WandaVision and Hawk and Winter Soldier Disney +. People are starting to see movies in real theaters right now. Black window It won’t arrive until July 9, but here’s Kevin Feige’s Marvel honcho on YouTube “how we could tell that with each story there could be a translation into the real world and eventually it starts on the Avengers Campus.” Maybe it’s isolation when talking, but it feels too much. Jumping from sight Captain Marvel to my laptop seeing Captain Marvel walks by what was first Twilight Zone The Tower of Terror somehow feels like walking in the Uncanny Valley of the Moon. They are not real digital versions of humans; they are very real human beings who are represented as people who have been digital for a very long time.
Yes, that’s what Disney has done in its theme parks over the years, and it looks really bad. There is an Ancient Sanctuary where Doctor Strange is located! Stores full of cheap related stories! And Bavarian pretzels (supposedly) enlarged with Pym Particles! (I think they work that way? Anyway, they come with beer cheese!) Like the Galaxy Edge, this new Disneyland kingdom looks like a nerd’s paradise, a place for anyone to walk between heroes and dogs. It looks neat! But it’s also a rare idea to go there after 15 months of avoiding almost everything in the world.
In the end, though, what feels a little confusing about a Marvel world at Disneyland is that it’s two steps away from where it started now. Unlike the Star Wars attraction, the Avengers Campus locations are based on comic-based movies. They look like they did on screen in Disney movies, not in the comics created by Stan Lee and Jack Kirby. The opening ceremony of the Avengers Campus was as follows: As the vulture said, “Walt-ify Marvel Cinematic Universe” essay. In practice, this meant interspersing images of John Slattery’s Howard Stark with quotes from Walt Disney himself, how his theme park would never be completed “as long as the imagination remains in the world”. But overall, it means that Marvel is part of Disney’s older tradition: taking on existing IPs, say, Grimm’s Fairy Tales, and then turning them into movies, and then turning those movies into theme park attractions. It’s a construction around the world, and at the end of a period when everyone’s world shrank a little, it seems real.
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