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The most radical thing about the Ford F-150 Lightning? Cost

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Ford is fully electric The F-150 Lightning, launched by the American automaker on Wednesday, has some impressive features: 0 to 60 accelerations in 4.4 seconds; enough power in the ship to keep the house running for three days; and front trunk (things that can fit into a vehicle when it doesn’t have an internal combustion engine). The highlight of the lightning pickup truck – sorry, most touching—The price is definitely $ 39,974 for the base model.

This makes the F-150 electric cheaper than almost any electric competition. -It’s the equivalent of Tesla Model 3 coat, The most popular EV in America, and cheaper than the upcoming one Cybertruck collection about $ 10,000. It is cheaper than ten billion upcoming Hummer electrics and an Amazon-funded startup electric pickup Rivian.

Even more surprising: after considering the state and federal tax credits for the purchase of battery-powered electric vehicles, the F-150 electric will be cheaper than the basic gas and hybrid versions. It will be even cheaper than used F-150s.

That’s a very big thing for EVs. In the case electric vehicles it’s long: they cost less to maintain because they have fewer parts; they are fun to drive; and are a critical component in tackling climate change. The U.S. transportation sector contributes more than any other to the country’s greenhouse gas emissions, 60% of which come from cars and light trucks as a form of collection. Electrify them, and the world is approaching to prevent the worst of climate change.

But cost has always been the main hurdle for EV jewelry. It’s enough to convince people to do new things, to set new models, and to buy new products. Convinced to do all this and pay more for the privilege? No thanks. US EV sales are growing, but 2% of vehicles sold in 2019 were slightly electric, and they were completely sold Californian. Surveys of pickup truck owners NPR has examined it they found that 7 percent would pay a lot more money for a truck for the environment.

After having a cost comparable to that of electric vehicles running on gas, the biggest challenge for the industry is to have enough charging stations.

Ford’s offer

Electric Ford F-150 can change that calculation. “That price of stickers will be the highest of all,” says Costa Samaras, an associate professor of civil and environmental engineering at Carnegie Mellon, who studies energy policy. “Price is the most confusing thing about it, because it brings in people who might not otherwise be forgotten [an electric truck]. Now, “Okay, maybe that electric thing can actually work” means. “

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