[ad_1]
New technologies in the workplace often life begins as a symbol of state status and productivity support. The first car phones and PowerPoint presentations closed the pacts and expressed the strength of the users.
Some EY partners, a giant accountant formerly known as Ernst & Young, are now testing a new workplace gimmick Artificial intelligence. They specify customer presentations or regular emails with synthetic video clips consisting of synthetic AI video clips with virtual heads. deepfakes.
The company is studying the technology offered by UK startup Synthesia as the pandemic has discontinued more traditional ways of establishing business relationships. Golf and long meals are difficult or impossible, Zoom calls and PDFs are all too common.
EY members have used duplicates in emails and to improve presentations. A non-Japanese-speaking partner used a translation feature built into Synthesis technology to show an AI avatar that speaks a Japanese client’s native language, for good looks.
Synthesia, a London startup, has developed tools that make it easy to create synthetic videos for real people. Video by Synthesis.
“We’re using it to differentiate and strengthen who the person is,” says Jared Reeder, who works at EY in a team that provides creative and technical support to partners. In recent months he has specialized in making AI duplications for his colleagues. “Send me an email and say we’re still for Friday,” you can see and hear my voice, ”he says.
The clips are presented in a synthetic way, not as a real video made with the intention of misleading the audience. Reeder says they have proven to be an effective way to live a regular relationship with customers otherwise. “It’s like carrying a puppy to the camera,” he says. “They’re warming up.”
New corporate tools need a new lingo: EY calls ARIs virtual duos to achieve the identity of artificial reality, instead of deepfakes. Whatever you call them, this is the ultimate example Marketing generated by AI images and audios, the technical concept first spread to the public in 2017 when synthetic and pornographic clips of Hollywood actors began circulating online. Deepfakes are constantly more compelling, more commercial and making it easier since.
Technology has found uses to customize stock photos, creating patterns to show off new clothes and in regular Hollywood productions. Lucasfilm has just been hired A prominent member of the thriving online community of Deepfaker amateurs, he won millions of views for his clips that worked on faces in Star Wars clips. Nvidia, whose graphics chips support many AI projects, revealed last week It was falsified with the help of a recent speech by CEO Jensen Huang machine learning.
Synthesis, which promotes EY’s ARIs, has developed a range of tools for creating synthetic videos. Its clients include the advertising company WPP, which uses technology to explode internal corporate messages in multiple languages without having to do multiple video shootings. EY has helped some consulting clients make synthetic clips for internal ads.
[ad_2]
Source link
