Profits for M’sia’s gaming and entertainment industry – Wired PR Lifestyle Story
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[This is a sponsored article with MDEC.]
I like my nice action video games as much as the animated films of the successful candy in my eye.
But since a large part of the content I consume is from outside Malaysia, I have previously assumed that our country has very little to offer in the field of digital content.
Well, my assumptions were wrong.
We have a lot of success stories in our backyard: our esports players make big money in international tournaments, we have a lot locally made games and the award-winning animations of Ejen Ali and BoBoiBoy.
One of the agencies working to promote local creativity is Malaysia Digital Economy Corporation (MDEC).
To further inspire the same, Malaysia Digital Creativity Festival 2021 (MYDCF 21) was organized, or specifically the MYDCF Gamified Expo, which is part of an extensive event that includes stage shows, esports tournaments and more.
During the month-long exhibition in November, our local digital content players shone with award-winning games, a game presentation and more. So let’s look back at some of the highlights.
1. 111 students from the school had the opportunity to create their own games and animations from scratch
Like any industry, video game and animation spaces rely on the talents of new generations to bring new sets of ideas and skills.
This was reflected in the Creativity @ Schools program and competition with MYDCF Gamified Expo. It aims to encourage children and teenagers to try their hand at animation and game development.
The program received 111 participants, including primary and secondary school students, who guided them to create their own animations and games. The winners rewarded their creativity.
On the Esports scene, the Junior Shoutcasting Challenge attracted more than 200 students. Not only did they offer workshops and tutorials to help them improve their casting skills, but they also offered a competition to show off their skills.
Vocabulary time: Shoutcasting is a form of commentary for sports matches where the broadcaster entertains and informs the audience with engaging calls and clear analytical approaches.
No one did better than a 17-year-old who had a chance to shout out at a professional Mobile Legends: Bang Bang (MLBB) tournament during the festival.
His performance also garnered praise from Moonton game developers.
2. Malaysia’s MOBA premiered its first major tournament
As a seasoned player, I have spent thousands of hours in the multi-player battle arena (MOBA) titles of MLBB and DOTA 2. Unfortunately, I have never played one made by Malaysians; however, that idea always seemed pretty neat to him.
The good thing is that now I can because the local animated series Ejen Ali has its MOBA. Properly named Agent Ali: Agents’ Arena He took to MYDCF21 and had his first esports tournament, which also had a prize of RM 10,000.
The competition drew more than 100,000 viewers on a couple of streaming platforms, which is a good sign that the game is attracting a large audience.
3. We launched our own on-site publishing platform that focuses on local games
He also hosted the MYDCF Gamified Expo SEA Game Awards prominent game developers in our country and who highlight their work.
This year, indie developers SkyFeather Games received the Rising Star Award for their game Exist.EXE, a turn-based role-playing game with an honest 16-bit aesthetic.
Another Malaysian name, DreamTree Studio, won the Best Story award for its narrative-focused game. DeLight: A trip home.
Meanwhile, MYDCF Gamified Expo also saw the smooth launch of the Malaysian Game Store, a publishing platform that distributes video games made locally. It is a product developed in collaboration with MDEC for business opportunities and reach of Malaysian studios.
In terms of animation, our country also attracted the attention of creative talent from around the world, including the USA, Hong Kong, Hungary and Brazil, Kr8tif! Awards.
Speaking of talent, there was also a career fair at the festival, with more than 200 opportunities advertised by more than 50 companies in the industry.
Well-known companies like PlayStation Studios, Bandai Namco, Streamline Studio and Codemaster also gave talks to help our young people understand what a career in the gaming business is all about.
4. The creators presented ideas for games and animations to large companies
Ejen Ali relies on his agents to win the villains, and even skilled players must rely on their teammates for victory. This is no different in the digital content business.
For Malaysia to thrive in this area, cooperation between small and large industries is essential.
Examples of this are MDEC’s alliances with international companies such as Playstation Studios, Double Eleven and Lerian Studios, as well as local Kaigan Games, Animonsta and Passion Republic.
To encourage further development in this area, the MYDCF Gamified Expo organized conferences where lecturers such as Sony, Warner Media, Microsoft, Monsta and Nintendo were present.
The creators also had the opportunity to present ideas for animation or gaming with participating companies such as Astro, WarnerMedia, Media Prima and BBC Studios.
5. He held one of the largest conferences of its kind in the region with 80,000 viewers
With these notable treats for attendees, it’s no surprise that MYDCF Gamified Expo registered 17,967 attendees and had 80,000 viewers on the brand’s streaming platform alone.
The figures are impressive as a special event last year, Kr8tif! And LEVEL UP KL received only 1,300 participants and 50,000 participants respectively.
According to MDEC, this year’s numbers make it the largest festival of its kind in Southeast Asia (SEA).
Things are definitely looking up for the Malaysian gaming and entertainment industry Report published by MDEC, Malaysia is the only SEA country with gaming companies that can generate more than $ 50 million in revenue.
In addition, the report states that Malaysia has the third largest gaming market in the region in 2020, with $ 786 million.
With that in mind, we want more talent to strengthen the industry. We talked about the fact that Electronic Art and Bandai Namco also participated in the trade fair among the participants in the hiring process.
As a result, Malaysia now has a strong ecosystem not only for individuals but also for companies to thrive in the gaming and entertainment industry.
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