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Facebook’s new name is Meta, and Oculus is no more

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Facebook, Inc. is now Meta Platforms, Inc. – Summarizing the meta. At an event on Thursday, Mark Zuckerberg announced that the company is changing itself and focusing on building “metaverse”, a simulation of people interacting in real time as avatars. This new name means that Facebook does not want to build this new digital environment. He also wants to be the face of that.

“From now on, we’ll be metaberse first, not Facebook first,” Zuckerberg said on Facebook Connect, the company’s virtual reality and augmented reality conference. “As our new brands begin to appear in our products, I hope people will know the Meta brand and the future we stand for.”

We don’t know the full background of Meta’s new brand, which includes an infinity twisted sign-like logo. Announcing the new name, Zuckerberg explained that he liked Meta because it is a Greek word that “symbolizes that there is always more to build”. Perhaps coincidentally, the Chan Zuckerberg Initiative, a philanthropy that Zuckerberg co-founded with his wife, Priscilla Chan, acquired a startup called Meta, which uses AI to unite scientific research, despite the project’s website. a separate entity From Facebook. The most striking connotation of the meta, of course, is with the metaverse itself.

Mark Zuckerberg, Facebook’s CEO, adjusts an avatar for himself in the Facebook Connect virtual event — the company announced a renewal under the name Meta.
Michael Nagle / Getty Images

In addition to Zuckerberg’s prestigious announcement, this year’s Connect Conference focused on explaining how the metaverse and the technology that drives it will work.

Through some colorful and very lively displays, the presentation focused on each of the virtual environments, in three dimensions, where people can play, work, exercise and even study. Zuckerberg also highlighted his company’s efforts to build new metaverse products, including new virtual reality and augmented reality hardware, highly realistic digital avatars, and new video game experiences. And taking on the new name, the CEO explained, aims to represent the importance of the new metaverse business, which will operate separately from Facebook’s social media apps.

A new approach to Facebook’s metaverse comes seven years after the company he bought the Oculus, which builds virtual reality headphones that allow people to play 3D virtual games. Andrew Bosworth, the company’s vice president of augmented reality and virtual reality, also announced on Thursday that it has the name Oculus. would retire and that its hardware and applications will now work under the Meta brand.

While these VR headsets are still somewhat plentiful and mostly popular among gamers, it seems that Facebook can play a key role in Horizon’s widespread adoption of the virtual reality platform that allows users to interact online. This, along with future innovations, will likely include Bosworth’s team’s augmented reality glasses reported to be developing – can eventually help to create a basis for metaverse.

The company, formerly known as Facebook, is becoming a metaverse because it faces many challenges, including A possible investigation by the Federal Trade Commission and the anger of concerned lawmakers the company plans to build a children’s version of Instagram, which have been canceled. The company is also experiencing a rise in critical media coverage thousands of internal documents were leaked By the hand of the Facebook txistular Frances Haugen.

The documents have given the public a new perspective on Facebook’s internal operations and revealed it bad company history when it comes to dealing with hate speech, political polarization, and human trafficking, among others. But like Recode’s Shirin Ghaffary explain last week, a new approach on Facebook shows that the company does not believe that current challenges should hinder its broader intentions. In fact, Zuckerberg said so much more the opening words of the conference.

However, he noted that the company received lessons from the experience that runs the world’s largest social media platform. While developing the metaverse in recent years, Facebook leaders stressed that the company would be much more cautious. Researchers will be consulted from the outset, and said privacy, interoperability and openness will be built from the beginning in Facebook’s metaverse products.

“When you buy something or create something you want to know that your items will be useful in many contexts and that you won’t be locked into a world or a platform,” Zuckerberg said. “It’s a future that goes beyond any business we can all do.”

But the new name on Facebook suggests that the metaverse will be made primarily by Facebook, and may also be synonymous with the company. After all, much of the talk focused on how Facebook is preparing the technology needed for metaverse before launching this virtual reality system. Whenever that happens, it won’t be surprising when people think that metaverse and Meta are the same thing.



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