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Mann says Flawless is also exploring how his technologies can help studios avoid costly repetitions by showing the actor telling new lines. But he says some actors are a little uneasy when they see themselves being manipulated using AI. “It’s scary and wonderful, it’s two reactions that I still have,” he says.
Virginia Gardner, An actor who stars in Mann’s latest film and who has seen him speak Spanish thanks to Flawless ’software, although he doesn’t seem too worried, he assumes that the films changed with AI will turn him down. “I think this is the best way to save your career as an actor,” he says in another language. “If you trust your director and you think this process will make a better film, I really don’t see a problem.”
The manipulation of AI video is debatable — and for good reason. With the advancement of AI, there has been a proliferation of free deepfake programs that can exchange a person’s face with someone else in the video scene. The software identifies the main points on a person’s face and uses machine learning to detect how that person’s face moves.
It has been used to create fake porn of famous technologies and to create harmful porn videos of revenge that target women. Experts are concerned that deep-seated falsehoods that show a celebrity in a famous state spread misinformation and lead to elections.
The manipulation of shelf faces can be controversial in filmmaking. Darryl Marks, founder Adjust leisure, A Tel Aviv company says it is working on another AI duplication tool, not sure how some actors can act when they see their performance changed, especially if it’s not clear that a computer has done it. “If there’s a very famous actor, maybe they can block him,” he says.
“The use of this technology is legitimate and ethical,” says Duncan Crabtree-Ireland Screen Actors General Counsel. “But the use of this technology should only be done with the permission and proper and appropriate compensation of the performers involved.”
Hao Li, a visual effects artist who specializes in using AI for facial manipulation, said film directors and producers are increasingly interested in deepfakes and related AI technology. Creating a deepfake usually requires algorithmic processing, but Li is working on a movie so that more advanced deepfake software allows a director to see an actor transformed in real time.
Li says the situation is similar when the use of photo-realistic graphics computers became very useful in the 2000s. Now, thanks to AI, “all of a sudden everyone wants to do something,” he says.
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