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At least for a decade, privacy advocates dreamed of universal and law enforcement “Do not follow” setting. Now, at least in the most populous state in the United States, that dream has become a reality. So why not Apple, that company it uses more and more privacy as a point of sale“Helping your customers take advantage?”
When he passed California California Consumer Privacy Act In 2018, he came up with a big asterisk. In theory, the law gives California residents the right to tell websites not to sell their personal data. In practice, it means exercising that right by clicking, the privacy policy and cookie notes are constantly updated, one by one, on every site you visit. Only masochists or privacy enthusiasts would go when they click on cookie settings each time they search for a menu or buy it in a vacuum. Privacy, for most people, will be a right only on paper, until there is a simple one-click way to stop tracking it all over the Internet.
The good news is that this ideal is getting closer and closer to reality. If the CCPA does not explicitly mention a global exclusion, the regulations interpreting the law passed by the California Attorney General in 2020 specify that businesses should merge as they do individual requests. The technology for universal selection did not yet exist, but last fall a coalition of companies, nonprofits and publishers. premiered a technical specification of the global privacy control that can send a valid CCPA signal at the browser or device level.
If you currently live in California, you can enable global privacy control using the privacy browser such as downloading a bold or privacy extension DuckDuckGo or Privacy Badger, in any browser you already use. (Really, do it. It’s a complete list of options here.) Once this is done, you will automatically tell the sites you visit without having to click on “Don’t sell my personal information” and, unlike any effort to select a universal selection, any decent size He will be required to comply legally with a company that does business in California, which requires only a few lines of code on his website.
The state of enforcement of the CCPA is grim, as some businesses are opposed by the Attorney General to a broad interpretation of the law. But the California government has made it clear that it intends to enforce the general conditions of privacy control. (More it has recently passed The California Privacy Rights Act, enacted in 2023, makes this requirement more explicit.)
In mid-July, Digiday reported Rob Bonta’s attorney general’s office “sent letters to at least 10 and perhaps more than 20 companies in honor of the GPC.” And one element has appeared lately list According to the actions of CCPA enforcement on the Attorney General’s website, a company was forced to start accepting the signal.
Now, the bad news. Although installing a privacy extension or browser is much easier than clicking on millions of privacy pages, it is still unlikely that most people will. (Watch DuckDuckGo Putting American highways and cities on paper with ads, a new wave of privacy connoisseurs will be created.)
That pretty much matters, after all online privacy rights are collective, not individual. The problem with multiple tracking is not how someone can access your personal location data and use it to ruin your life. it happened recently commercially available Grindr data revealed a pattern of frequent patrols in gay bars to a Catholic priest. Even if you stop following it personally, you live in a world shaped by care. Follow-up advertising contributes to the decline of quality publications by eating the premium that advertisers pay to reach the public by eating. Cheaper to find these readers on social media or even on extreme news sites. It turbocharges an incentive to continually maximize engagement on social media platforms. Nothing will go away until a critical number of people stop following it.
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