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When Tesla is CEO Elon Musk rose to a stage in 2019 to introduce the company All cybertruck electric pickup, observers were surprised, and that is said lightly. He looked like an industrial designer said WIRED then, “Anti-humanist,” apparently a walk meant for one Mad Max the future. Despite being the mascot of zero-emission vehicles, Musk is not always keen on the future of man on Earth. All things Mars“That’s the truck.” unorthodox design made some sense.
But the actual EV collection of dystopia may be new. Ford was presented on Wednesday F-150 Lightning, relatively inexpensive Electric version of the most popular vehicle in America. Bill Ford, the company’s chief executive, gave the event in historical terms, calling it “an ordinary moment in our industry”. The 64-year-old executive also got a bit reflective. This truck, he said, “will fulfill the promise made to our children and grandchildren that our generation is committed to leaving a cleaner planet.”
So it’s likely that the accident won’t be the first few crumbs of the vehicle, however, indirectly, the survival of the climate-changing Earth. The company says it will be the first electric vehicle to serve as a “battery on wheels”. Ford says the more expensive version of the electric F-150 will be able to power a long battery that has been shut down for three days. Potential users will probably have to pay to install a home integration system at a price to be determined. During the presentation ceremony, CEO Jim Farley mentioned it recent ice storms in Texas, which have been partly attributed to climate change and that he stopped the state power grid for five days as the reason he was looking for Lightning.
In this strange way, Lightning can be better prepared for a slow and horrible fall into climate chaos.
Experts have been saying for years that electrifying American vehicles will be a critical part of the fight climate change. In the U.S., the transportation sector is the largest emitter of greenhouse gases, and most of it comes from the exits of passenger cars and trucks. Therefore, governments provide subsidies and tax credits to encourage people to buy electric vehicles. However, the decisions are in the hands of individual consumers. Do consumers want battery on wheels?
Ford provided some practical touches to expand the appeal. The more expensive versions of the truck come with 11 AC outlets, which is a great advantage if you want to connect electrical appliances along the road. The truck has an incredibly wide “frunk” —that is, the front trunk, the place where the internal combustion engine would run on a gas-powered vehicle — can be used by drivers to store valuables that aren’t conveniently left in bed. . Research conducted The consulting firm BCG (and funded by Ford) has found that between one-quarter and one-third of the 17 million F-series trucks currently on U.S. roads are used for commercial purposes. If this truck is to be successful, its energy-generating functions will have to attract people who use it for work.
Pickups attract many different types of drivers. “It’s the Swiss Army knife-like vehicle,” says Gil Tal, who studies travel behavior at the UC Davis Institute for Transportation Research. “Some use it to buy milk at a supermarket, others make long trips off the road and others use it for work.” Electric picking can’t be a pick-up for everyone, he says, and more traditional buyers don’t necessarily need a new cotton technology right away. “This is the starting point,” he says.
Being able to pump 9.6 Kw of power into your home is what Costa Samaras, a professor who studies Carnegie Mellon’s energy policy, calls an “add-on”. “It’s a luxury that someone can use every two years,” he says. However, the ability of the vehicle to power the house, as well as the tools, could be a feature that will also attract worrying EVs in advance. Americans might not be interested in buying climate resistance products per se. But demand for Texas home generators has arrived the highest ever from the February ice storms. People like to be ready. That could be electric vehicles — and Ford’s profit.
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