Lifestyle

The founder of Kosas, Sheena Yaitanes ’Morning Routine Is Goals

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How do you spend the first five minutes of the day? There is no better time than morning to lay yourself on the ground and prepare your body and mind to set the tone for the day. And since we only have about 25,000 mornings in adult life, it’s time to take stock. Ours Call to wake up series, we take a look inside the morning routines of the people we admire to inspire our AM rituals and start the day on the right note. Next up, Kosas’ founder, Sheena Yaitanes ’morning routine.

There is just something Sheena Yaitanes. Yes, you know him as a creator of what you don’t know (and can’t be cool) Kosas makeup brand, but its beauty is much more than deep skin. After learning he went to business school in the biological sciences, studied art (Apprentice of a painter LA), Trained at MasterChef, and continued to operate before taking out her first clean makeup brand from her LA home (which still operates as Kosas HQ).

Yaitanes is a nice girl, light, beautiful and kind, but by stretching out her hand to the dance floor, she encourages you to have a party. This the desire to make all people feel the best, most comfortable, most liberated It also leads to Kosas brand DNA. They care about the community as much as they care about their formulas. In fact, they both go hand in hand, which explains his (very) dedicated hobby — me too!

So, of course, you can imagine our excitement when he agreed to share the morning habit with us. When she’s not bothering with colors or taking care of her skin, Yaitanes is delving deeper into a book, improving yoga practices or playing with her daughter, all the things that nourish her. soul. Continue reading to find out more about this inspiring creator’s morning routine you still don’t, I highly recommend it podcast interview with the icon of beauty, in Bobbi Brown’s Beyond of Beauty, she delves into the incredible story of Yaitanes from her garage to world dominance.

On an ordinary day …

It starts with coffee and ends with a family dinner. That’s what I can be sure of. The rest is different every day but includes a lot of Zoom.

When you wake up …

I usually get up at 7am. I fantasize about eight hours, but I get less sleep since Covid started.

The first thing he does when he wakes up …

Look at your phone, even though you know you’re not supposed to.

In the previous work routine …

It’s pretty much the same every morning. Open the curtains, lemon water, celery juice and a coffee. Showering is the best and I do my best thinking.

How his morning habit changed during the quarantine …

I am rooted in my routines and rituals. I still start my day with a coffee and a quiet time preparing it before I take about 20 minutes and then I do what the calendar says. I’m trying to make it easier to live up to my expectations.

What does he eat for breakfast …

A coffee with hemp milk and gluten-free granola cereal.

In his morning media rites …

Scroll through Instagram and email for quick life and work updates. Also, I’m new to the Clubhouse century, so spend every morning browsing through the “Rooms”.

In his favorite books …

The care of the soul Made by Thomas Moore.

What he always has at the night table …

Water and my phone.

In his favorite soundtrack …

Silence.

In the morning training …

Yoga is my first love. I practice Vinyasa twice a week. I added a harder weight training workout to the mix a couple of years ago, which I am currently doing twice a week from home. I’m not a fan of team fitness.

In the morning beauty routine from start to finish …

It’s very easy in the mornings: shower, hair, makeup and clothes in less than 20 minutes. I keep skin care for at least two to three steps. Wipe with this Holifrog, with fog Young People to the Village, and hydrate Circumference. My makeup is pretty minimal on a daily basis; fresh skin, strong forehead and neutral lips.

Right now I’m on my headline Revealer Concealer and Set the cloud set in the oven + polishing powder to achieve the effect of light coating fading and Gloss of moist oil on the lips in jellyfish, this is my best Zoom hack. As for my hair, I wash it every three or four days and fix everything to smooth the flat iron and give it a little wave.

In the daily uniform …

Good pants with smooth tops. That’s not the quarantine for me. I live and breathe comfort.

If he had one more hour every morning …

I would read it.

Life is now / more enthusiastically / happier …

I weave self-care throughout every part of my life. Through my body through exercise, through my head through books, through my heart through quality time with family, and through my spirit through friendship.

His formula for success …

That would be impossible. The carpet is too much.

Sentence enders:

I’ve never left home … Kosasport LipFuel

If there were more hours a day, I would … spend it with my daughter

The healthiest morning habit … celery juice

The worst habit of the morning … running on my phone

It’s something I want to know … helping women feel supported in their makeup routines

These are the three characteristics you need to succeed in life … Love. Will. Curiosity.

Bath or shower? And what is your favorite shower / bath product? Shower. I always experiment.



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