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A year ago it seems incomprehensible: on Memory Day holiday, a single film had a good opening weekend at the North American box office. After 15 months Covid-19 theater closures, delayed release dates, and general anxiety about the future of the festival, Leku Lasaia II yes designed to bring $ 57 million north. That’s what the film has done the most in the pandemic remote distances last record: Godzilla vs Kong, received $ 32 million in March.
Clearly, $ 57 million isn’t what Hollywood insiders would call a “boffo,” with a $ 100 million opening seen on previous Memorial Day weekends. But in the last year and the changes, as theater chains have gone bankrupt and many film lovers have come up with a buffet of streaming services to meet their needs, there has been real concern about whether the theater is doing it. century, he would survive. Leku Lasaia IIthe opening reveals.
2018 sequel Quiet place it’s not the only bright spot. The story of Disney’s Cruella de Vil origin, Cruel, Is expected to raise more than $ 26 million for a four-day weekend – although the film will also be available in total Disney + subscribers for an additional $ 30 fee. (For comparison, Disney’s live action Maleficent: Mistress of Evil, It was released in theaters alone, bringing home $ 37 million in the pre-pandemic opening weekend.) When the coronavirus pandemic lasted until 2020, and many studios decided to put their big premieres on streaming platforms, many wondered if viewers would return to theaters. when they could see the same movies at home. CruelA humble but powerful opening shows that it will.
The big news at the box office is that the theaters are among the rays of hope for them. AMC Theaters film chain revealed Monday It is raising $ 230.5 million to acquire additional theaters and expand its business. The company was up front a bleak future this year Mudrick Capital Management is raising money by selling 8.5 million shares of its shares to LP and is looking to buy the locations previously held by ArcLight Cinemas and Pacific Theaters, a move that could give the iconic a new lease of life. Cinerama Dome, which is in April, ArcLight said would not reopen after Covid. “With our liquidity increasing, with an increasingly vaccinated population, and the immediate release of successful new film titles, it’s time to re-offend AMC,” said Adam Aron, CEO of the company. tell Variety.
Leku Lasaia II and they are only the beginning of a sign of AMC’s life, however. Movies and film festivals still have a lot to do with the revival. Covid-19 changed how people lived their lives, and while some of them (or at least me) let them claim the theatrical experience, others found that they were probably happy enough to play at home. In one Monday column Variety, As film writer Owen Gleiberman points out, “What is clear now is that the way we play next year and maybe the next decade already has the heated dimension of cultural warfare. Go or go?” Gleiberman said last weekend his passion for theater was still proven but nothing in pop culture. he ended by saying for sure. That is, of course, the highlight. Uncertainty has been a major non-medical side effect of coronavirus. It has created a world of unpredictability, not, ironically, the result Cruel.
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