Lifestyle

This natural hair straightening treatment transformed my curly hair – Wired PR Lifestyle Story

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There are a lot of things that start to change when you play 40s, but one thing I wasn’t prepared for was the texture of my hair. I’ve always had a slight surge in my hair, but over the last couple of years it’s changed to become rougher and fainter (thanks to the introduction of some grays!). Now, let me say this in the preface that I am not against texture, curls, and a bit of slit. After all, that’s what gives us the volume, definition and character of our hair! No, it was the rough, rough feeling of my hair that I was struggling with. I also felt dry despite trying all the moisturizing hair masks along with my lift hair vitamins and omega-3 intake. In the summer, so do I. air dry hair I noticed that it was much redder and more common than usual, which made the style more difficult. Often, my hair would end up at the end horse tail to back or small pan. So I did some research and found a natural hair smoothing treatment that would help reduce and smooth my hair and texture without sacrificing my own hair wave and movement.

It’s important to note here that I didn’t want straight hair, but rather smoothing and general smoothing. I have heard from friends and colleagues how other hair smoothing treatments can be harmful, so I was looking for a non-toxic keratin treatment that could give similar results. According to research and various research, formaldehyde can increase the risk of cancer and this is a key ingredient in most popular hair smoothing treatments. Finding a formaldehyde-free treatment was very important.

Then I found it Tania Whittier. After two decades of great color for Whittier, Maya Rudolph has filled the calendar of famous clients of Leslie Mann and Kristen Bell. She is certainly an acclaimed stylist he has seen it all, but it is not until a client asks him about non-toxic polishing treatments that he is not serious about looking at it, and he has not looked back.

Today, Whittier is a renowned expert on clean hair and really has it he directed non-toxic movement. He hopes to raise awareness and inspire customers and hairdressers to formaldehyde-free versions. “I would love to see more stylists embrace clean, non-toxic beauty,” she tells me. “My clients are ready but we need to get more stylists on board. My goal is to help inform you of safer options I really believe in making it better, so look at your ingredients and make educational choices. This practice will only drive the industry to improve even better! “

I have now done several natural hair straightening treatments with Whittier and it is safe to say that I am obsessed. While safety is always a top priority, efficiency is also important and tell me, this works! Read more about this natural keratin treatment, how it works, how long it lasts, who is the best candidate and much more!

Image of the author Jenna Peffley.

But first, let’s look at the photos before and after me:

As you can see in the previous photo, her hair was a bit curly, and even though she couldn’t tell through the photo, she could even touch it. After Whiterer’s treatment it is smooth, shiny and hydrated. Keep reading to learn why.

Toxic Vs. It is not toxic

The main difference between non-toxic smoothing treatments and traditional keratin is formaldehyde. The second biggest difference is the level of accuracy you can choose to achieve. Hold on to the wave, lose the stench! Non-toxic treatments allow you to choose how much hair you want to keep moving, while reducing the crisis; conventional treatments did not allow this. This time I chose to be a little more straight than my usual hair because this time I wanted to look stylish. But my friend and former colleague, Victoria Hoff 2B S-thick, long, and naturally wavy curls, he was able to reduce frizz without compromising texture. Whittier always sees the natural texture of hair what he does naturally and how he can act on it. Then create formulas, processing, and ironing to create a custom result.

Non-toxic hair smoothing products that are very exciting for Whittier are available now, and it rotates Puraluxe, Cezanne, and Leaves and Flowers depending on the client’s hair (Whittier used Puraluxe on my hair). But one of the great advantages is that you don’t have to wait to wash your hair. “Because the treatment enters the cortex and is sealed, you can restore your normal life immediately after the treatment, which is a big bonus, ”explains Whittier. Yes, that means you can also do a workout or class at the gym.

So how does it work?

Formaldehyde treatments work by pushing keratin hot into the cuticle and formaldehyde acts as a finishing product. Whittier warns that it gives the illusion of shine, but over time the hair becomes dry because the hair is very hard, especially brittle. Non-toxic treatments open the cuticle to allow amino acids to enter the hair cortex in the face of the old way of high heat mixed with formaldehyde that caused toxic cancer. “It works better because I’m now able to control processing times and heat levels by mixing different formulas,” he added. “This allows me to customize a treatment for each client because not everyone wants to stick their hair straight.”

Benefits of non-toxic hair smoothing treatments:

  • Formaldehyde-free
  • Do not dry
  • Customizable according to the results you want
  • She can wash her hair immediately after treatment
  • Natural ingredients

Step by step process from start to finish

Step 1: Shampoo to wash your hair but do not use for years. Look at the texture of the hair and discuss the results you want.

Step 2: Mix, apply the product and let it process. This allows amino acids to enter the hair.

Step 3: Wash your hair 110%, as water will neutralize all the ingredients and amino acids that do not enter the hair cortex. It is an important step in creating a non-toxic treatment.

Step 4: Burst hair.

Step 5: Flatiron hair. This is also an important step as it will tell you what to do with your hair and what you don’t know. It’s always important to know your hair but even your tools (using different temperatures and types of iron) can make a huge difference!

How long does it take?

Treatments can last up to an hour and three hours, depending on what type of treatment you want and how long you need it. Hair length and texture are also at stake.

How long does it last?

Treatments can last from a few weeks to six months. “Everyone has a different texture and everyone wants different results, so it varies,” Whittier explains. “But the more contrasting the texture is with your natural, the faster it will feel like it’s growing.”

How to take care of new smooth locks after treatment?

Whittier always recommends a professional sulfate-free shampoo it doesn’t they contain keratin or protein in it. “A smoothing treatment includes all the amino acids, so you don’t want to try to add any more; this will make your hair feel dry, it’s about balance,” he advises.

Who is the ideal candidate to treat non-toxic keratin?

Whittier says almost everyone can benefit from amino acid smoothing treatment. “If you look at it now, shampoos are also starting to boast of keratin and amino acids because they help fix hair,” she says. “It’s a matter of balance, so definitely talk to your stylist so that your hair stays in the right place!”

How much is it?

Depending on the treatment, Whittier charges $ 125- $ 475.

But what does it look like after washing and air drying? …

This is to wash my hair and dry it in the air for a week after the non-toxic keratin treatment. As you can see, it is still very bright and smooth. I’m leaving the front curl behind my ears while it’s wet – I like the s-bend it creates around the face.

WEEK 6:

This is when my hair is air-dried and washed in the air for six weeks after a natural hair smoothing treatment. Although some of the texture has returned, it is still soft and feels very smooth. There’s a wave that gives my hair shape and movement, but it’s not exciting. I love it so much.

4 main brands for the following treatment of Tania:

Olaplex Daily Cleaning and Condition Duo

It is sulfur-free and helps keep hair strong.


Fine hair polishing kit

A clean professional Italian brand with a great smell.


O&M Hydrate & Conquer adapter

Another great clean line from Australia.


Innersense Renew Texture Hair Ceremony for making hair thick, thick and curly

Clean, easy to use and amazing quality.



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