Wait, does the vaccine lottery really work?
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United Airlines would do it it’s like people start flying in planes again. They were left in a pandemic, almost 10 times more people he flew to the United States On the weekend of Remembrance Day 2019, in the Before Times newspaper, as in the three days of 2020. That’s a problem for United, because air travel is all things United.
This company would love to see people who fly on airplanes get the vaccine against Covid-19. Not that planes and airports are crucible infections! Definitely not, probably. But vaccines, let’s face it, are a social good. Everyone wins, except germs.
But United don’t want to apply for the vaccine. People go very crazy. So earlier this year, the ideas of big corporations started to brainstorm ideas to encourage people to get vaccinated and also fly to the United Kingdom. Their idea: give a reward to everyone who receives the shots. Maybe points of frequent travel worth thousands of miles? It is the equivalent of A airline donut, or a beer. You can have it as a deal.
But no. “There were several of us, I would say, who were very bent over by the marketing science team at United, and they said‘ Actually, that’s not the right way to go, ’” says Luc Bondar, vice president of marketing at United and the airline’s regular passenger program, MileagePlus. “It might be another way to say that a board meeting may have fallen apart. And from a healthy discussion, we agreed on a vision that is very much in line with the science of behavior.”
That view is a damn big lottery. Prove that you have the vaccine and join MileagePlus, and you can win a one-year trip for two people at the first level. Now, probably he will not win. But it is still a valuable goal. They have warm nuts. “It was that exchange. Do we want to give something specific but small, ”Bondar says,“ compared to coming out with a draw? “
Bondar proposed Willy Wonka’s gold card experience, “and I think you’re talking to me and we prove that we did well,” he says. In the first 48 hours, United had more than 400,000 entries and more than 100,000 new registrations for MileagePlus. Although Bondar has not yet broken down the data, the data uploaded by the newly uploaded data will show that some significant numbers received the award. It’s a good guess, because lotteries with huge cash prizes have also led to huge increases in insertion rates in half a dozen U.S. states, including those run by Republicans. Ohio, Directed by Democrats California, and what the hell is going on Oregon. (In Ohio, vaccines were down 25 percent on a weekly basis when Gov. Mike DeWine announced that eight shooters would earn a million dollars, and that teens could get full-ride scholarships. Some life-changing rewards can be the thing to get vaccinated Americans to roll up their sleeves. That’s just science. Well, economics. But still. It really works.
Maybe not sit well with the idea that public health officials (or airlines) are considering it, in fact, that it makes no sense to target the crowd with a scientifically wonderful shot that prevents a potentially deadly disease. You’d think the main prize would be “not to die”.
The truth is, people don’t make decisions like that. Some people are highly motivated to get vaccinated. Some don’t have much motivation. Some friends may find it a little more inconvenient than useful to society. As Richard Thaler and Cass Sunstein wrote in their book Naked—The updated version comes out in August — when people feel that way, however, doing those things requires making things easier. It also helps if these things are fun. “Lotteries are fun. It’s like a cheap dream, ”says Thaler, a Nobel Prize-winning economist at the University of Chicago, when asked about vaccine lotteries.
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