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He is a monitor a weekly column dedicated to everything that happens in the year Cable the world of culture, from movies to memes, from TV to Twitter.
Five years ago, I took the order of fools: who owned pop culture. From Marvel movies to Lego Hobbit, everything is in someone’s box. News Corp., Comcast, Viacom – these companies had the biggest discoveries. Two years after that chart was made, it was obsolete. AT&T bought Time Warner and, by extension, HBO, Warner Bros., Turner and everything that came with them. A year later, Disney ended up buying 21st Century Fox, reuniting with X-Men and the rest of Marvel’s Spidey friends and giving Mouse House an even bigger box of war.
The more things change, the more they stay the same. One of the effects of streaming wars is that the struggle to dominate culture has moved to a new front. He stopped controlling Hollywood almost at the first hour or had a great weekend at the box office; the grassroots war on intellectual property became an effort to capture the land, who could watch the streaming service with the best content library. Large media corporations, previously licensing Netflix, backed down and launched custom streaming services for hosting. HBO Max. Paramount +. Peacock! This week, it’s been a turnaround: AT&T created WarnerMedia (formerly Time Warner) batu With Discovery, which is the company that brings you OPRAH Winfrey’s OWN, a lot of blonde women who can decorate your house again (HGTV) and Shark Week.
On paper, the reason for the merger is simple: to become “the best media company in the world,” as David Zaslav, head of Discovery, puts it. tell The New York Times. But it was something else: a sign of a new era of media consolidation.
It’s not exactly what this merger will look like for instant consumers. In theory, Discovery + ‘s offerings — HGTV, Animal Planet, History — will be combined with HBO’s all-famous HBO TV. Friends, and Warner Bros. offers like Lord of the Rings and DC movies to create a kind of streaming power. Or maybe it will come together as Disney + offers the range with Hulu and ESPN +. This is felt compared to the merger of the old media, when a company like Disney, for example, would buy Pixar or an entity like Turner (the home of CNN, TNT and TBS, among others) would merge with Time Warner. Instead, it looked like two content catalogs that made up a media Voltron. (Although, technically, Voltron is part of Netflix.) In a presentation on WarnerMedia on Wednesday, JP Colaco, head of ad sales, said, “We think IP is the first new schedule.”
And prime time is what HBO Max needs. Stream services a a big, splashy shot at this time last year, but initially did not get a large number of subscribers. At the end of 2020 it had just over 12 million active accounts, a part its competitors. Stream has announced that it will premiere all its theatrical premieres in 2021, including the blackboard. Dune and new Space Jam“I definitely helped, but that still doesn’t attract a lot of returning spectators, let’s say.” 90 day bride franchise. Sarah Henschel, streaming analyst for Omnia, Netflix and Disney seemed to be ahead of other space competitors for a long time; combined WarnerMedia-Discovery can give them a chance to make money. “The discovery for WarnerMedia was what Fox was for Disney; it was already a good power. Now, with the consolidation of a good mid-size player, WarnerMedia has solidified, ”he says, adding,“ Combining and merging will be the fastest way to be the biggest. I think we’ll probably get to the top three or five companies and that’s where the economy of these streaming services will settle. “
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