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The change will involve a new pop-up notification in some apps that require Apple’s permission to collect data, which Apple believes can be used to track people’s browsing habits in third-party apps.
Apple Inc. will begin updating its iOS operating system on Monday with new privacy controls designed to restrict digital advertisers from tracking iPhone users.
In the case of Apple’s more than a billion iPhone users, the change will involve a new pop-up notification for some apps that Apple believes are third-party apps and websites that require permission to collect browsing habits.
For companies, the rules could lead to seismic changes in the nearly $ 100 billion mobile market if most iPhone users allow data collection, although the exact impact remains questionable, according to industry experts.
What is Apple doing?
Apple is asking developers of apps that want to collect digital advertising identifiers of iPhone users to display a pop-up, saying the app “would like permission to continue on apps and websites owned by other companies,” along with the app’s explanation. the developer to find out why permission is required. Some mobile advertising analysts believe that less than one in three users will give permission.
IPhone owners also have a “follow-up” menu in the privacy settings of their phone, so they can choose and choose from a single candidate to track or allow permission from all apps on their phone.
What does this mean for developers and advertisers?
Advertisers and app developers who sell ad inventory say that if many iPhone users stop tracking, advertising will not be as effective. The advertising industry has long been collecting data on the behavior of people browsing the web to provide ads that may be of interest to users, such as clothing or cars.
Decreasing user data sets can lead to lower sales for brands and reduced ad revenue for mobile apps and publishers. Apple’s move has been more successful with Facebook Inc., which said the change will hurt small businesses because it will hinder their ability to find local customers in a cost-effective way to target ads.
Why has Apple made the change?
Apple has said it wants to give its customers more control over whether apps are shared with third-party data.
Can apps still collect data about iPhone users?
Yes, data collection is still allowed if it is specified in an application’s privacy policy. The changes only affect the fact that app developers share data with third parties or mix their data with external data from third parties to help target ads. Apple has introduced privacy “nutrition labels” in its App Store to show users what data the apps collect.
Will iPhone apps still have ads?
Yes, iPhone users can see ads even if they reject the new pop-up, as long as those ads are targeted using data collected by the app developer on their own. For example, a social network like Facebook can still target ads based on primary data, such as user-friendly groups or posts they like. But if Facebook wants to target ads based on data from third-party websites when users have used Facebook credentials to sign in, it will need to ask for permission.
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