Forbes Agency Council Selects 12 Expert Panelists to Weigh in on Newsjacking
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Dallas, Texas–(Newsfile Corp. – July 26, 2022) – Forbes Agency Council has selected a panel of twelve industry experts to weigh in on newsjacking, a media strategy that entails brands putting their own spin on current events or trends, allowing them to expand existing discussions or start new ones.
Forbes Agency Council members share their favorite platforms for newsjacking.
PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
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The panelists – all of whom have gained notable success in public relations, digital marketing, marketing strategy, advertising, and related industries – share their tried and tested favorite newsjacking platforms, in addition to advice on which platforms work best for which specific purposes.
LinkedIn and Facebook
Many of the panelists use LinkedIn or Facebook as their primary newsjacking platform for varying reasons, such as:
- Joining industry-specific conversations (Heather Osgood of True Native Media).
- Deep-diving on trending topics (Dejan Popovic of PopArt Studio).
- Sharing personal experiences and anecdotes (Mary Ann O’Brien of OBI Creative).
- Starting and joining relevant conversations (Adrian Falk of Believe Advertising & PR).
Twitter & TikTok
Both short-form content platforms provide excellent insight into current trends, with Forbes’ experts citing the following reasons for using them for trendjacking and newsjacking:
- Staying on top of niche interests (Marie Swift of Impact Communications Inc).
- Reaching specific audiences (Geoff Crain of Kingstar Media).
- Getting trending topics in front of relevant audiences (Antonella Pisani of Eyeful Media).
- Evaluating public sentiment on current events (Heather Kelly of Next PR).
- Keeping pace with quickly changing trends (Justin Buckley of ATTN Agency).
- Joining in on user-generated content (Leigh-Anne Anderson of Anderson-PR).
Similarly, Pinterest can be used to…
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