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How brands are using digital fashion in real life
While public interest in the Metaverse has not been completely lost, brands are trying to make the most of its popularity.
Many luxury brands have already jumped on the gamification bandwagon, selling branded skins and buying land in the Metaverse.
Inna Kombarova is the founder of the popular fashion Telegram channel, Mamkina. In 2019, she quit her job as the head of the industrial sales department at a prominent climate company and started working full-time in fashion media.
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