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Location-based virtual reality experiences, despite being pushed to the brink of extinction by the COVID-19 shutdowns of entertainment venues, are making a comeback at this year’s annual gathering of the International Association of Amusement Parks and Attractions (IAAPA). Bob Cooney, who is widely considered the top expert on location-based VR, published a virtual reality buyer’s guide to help show attendees navigate the 78 exhibitors showcasing VR products.
First published in 2019, this second edition fills more than 50-pages with detailed product reviews, insights, and predictions about virtual reality products for family entertainment centers, amusement parks, and attractions. Included in the guide is a cross reference with specific product recommendations for different entertainment venues including trampoline and adventure parks, karting centers, shopping malls, resorts, waterparks, bowling centers, and movie theaters.
In IAAPA’s most recent survey of global family entertainment centers, 52% of respondents had at least one VR game. This was more than any other category of attraction, including more than laser tag or miniature golf, two of the stalwart amusement attractions of the last three decades.
VR arcade games also generated the fifth highest average price per play at $7.60, compared to more than $9 for an hour of trampolining or ropes courses, and $8.22 for go karting, and $7.86 for laser tag. On a price per minute basis, VR generates the most revenue compared to other attractions. Most VR experiences are short, running between 3 and 7 minutes, compared to the average laser tag game at 15-minutes.
Cooney highlights products featuring the new VIVE Focus 3 headset from HTC. The VIVE Focus 3 is an all-in-one device that eliminates the need for backpacks and external tracking cameras. He reviews more than 30 products from companies including HTC VIVE, LAI Games, Raw Thrills,…
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