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Athleisure companies have seen strong demand and sales since the pandemic, with consumers paying more attention to their fitness and health. Lululemon athletica (LULU) and Adidas (OTC 🙂 major athleisure retailers will deliver strong profits in the coming months. But which of these stocks is the best buy now? Read on to find out more. Adidas AG (DE 🙂 (ADDYY) and lululemon athletica Inc. (LULU) are two prominent players in the sportswear industry. ADDYY is based in Germany, which designs, manufactures and markets shoes, clothing, accessories and equipment and golf products under the Adidas and Reebok brands. It is sold through company-owned retail stores, single-brand franchise stores, wholesale distribution, and e-commerce channels. On the other hand, LULU designs, manufactures and distributes sportswear and accessories for men and women. It sells its products through lululemon and Ivivva brand stores, retail stores, yoga studios, health clubs, fitness centers, mobile apps, and the lululemon.com e-commerce website.
Restrictions and blockages in social distance have made consumers more focused on their health and condition and have done workouts at home over the past year, boosting demand for sportswear, footwear and related accessories. E-commerce sales have helped keep these companies afloat during the pandemic. In addition, vaccination rates have increased as people enter gyms, yoga centers, sports and other outdoor activities. This constant demand has driven sports companies to manufacture flexible and comfortable clothing, to introduce new fashion, to synchronize with the changing trends of consumers, and to expand the reach of their market. The global Athleisure market is expected to grow at a CAGR of 8.6% and reach $ 549,410 billion by 2028. So ADDYY and LULU should benefit.
While ADDYY has lost 18.7% in the last three months, LULU has risen 9.1%. LULU is a clear winner with a 44.4% gain compared to ADDYY’s negative earnings, based on its performance over the last nine months. But which of these stocks is the best option now? Let’s find out.
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