[ad_1]
“Google values original content (such as podcasts), and Google values content that comes from humans,” says Sarah Lockwood, “And I think that our team of really talented podcast show note writers and experts do a wonderful job of really enticing listeners to care about your show and to be intrigued and want to play it. Also, balancing out the considerations of search engine optimization, AI is never going to be able to do that as well.”
Sarah is the CEO of HiveCast, an affordable podcast production company that helps hosts develop a show from scratch and launch it within just a few weeks. Podcasting is a very natural way of sharing valuable content, and many entrepreneurs are turning to podcast to grow their businesses.
Sarah recommends that podcasters venture into the video realm instead of staying strictly in the audio space because adding video greatly increases their podcast amplification potential. Those videos can be made into content for any number of different mediums, such as Youtube Shorts, Instagram Reels, and TikTok videos, and generate tons of added value for a business. Even if a podcaster chooses only to release audio episodes, it can still be very useful for them to have the video footage to use for asset creation elsewhere.
At HiveCast, as part of their affordable podcast editing and production work, Sarah’s team is listening to every podcast episode they produce, writing high-quality show notes that intentionally target that podcast’s audience and utilize SEO keywords to maximize reach potential, and additionally producing marketing assets to be used on social media platforms and a client’s website.
Although AI is starting to gain a lot of traction and buzz, it is not at a place where it can fully replace the work being done by a fully equipped podcast production team. The writers and editors at HiveCast do a really great job of making each podcast episode enticing to potential listeners while incorporating…
[ad_2]
Source link
