Seeing Prada as a second-hand fashion option, the partnership weighs heavily on Reuters
[ad_1]
© Reuters. PHOTO PHOTO: Lorenzo Bertelli, who is waiting for Prada, has been photographed at the garden factory of Prada’s industrial headquarters ahead of an interview for the Reuters Next conference in Valvignan, Italy, on November 22, 2021. REUTERS / Jennifer Lorenzini
2/5
Author: Lisa Jucca
VALVIGNA, Italy (Reuters) – The Italian fashion group Prada (OTC 🙂 sees an opportunity in the top second-hand fashion sector, which it can develop both internally and through collaboration, marketing chief Lorenzo Bertelli and nominee heir told Reuters. The market for pre-owned handbags and stylish clothing has grown over the last three years, driven by younger shoppers and shoppers looking for cheap, more environmentally conscious products. This year it will reach 33 billion euros ($ 37.2 billion) after growing by 65% between 2017 and 2021, according to the Bain consultancy. This is compared to a 12% increase in new luxury products. Some rival luxury companies are already exploring the sector. Earlier this year, the French conglomerate Dry (PA 🙂 It took a 5% stake in Vestiaire Collective, a leading second-hand clothing and handbag platform. Kering’s Gucci brand star nL2N2KZ23T created a partnership with the US-based resale platform The RealReal (NASDAQ 🙂 last year. “Second-hand is a strategy we’ve been researching for more than a year,” Lorenzo Bertelli, the eldest son of CEO Patrizio Bertrelli and Miuccia Prada and future brand leaders, said in an interview with Reuters in his next speech. Wednesday.
“I can’t publicize it too much, but I’m sure the second hand is there. We’ll take it as an opportunity.
“It can be a partnership with a player or it can be something internal, or both, a kind of hybrid solution like e-commerce,” he said. The heir to the Prada empire, which told Reuters that it wants to remain independent of the group controlled by the nL8N2SF4OL family when it takes power in a few years, does not seem concerned about the future challenges of the ever-changing luxury sector. He is grateful for his experience as a rally driver.
“Rallies and sports in general have taught me a lot. (It never teaches you to give up, and even great humility, in the sense that you have to learn,” he said). “Sometimes the sport is cruel when you want to measure yourself.”
To view the Reuters Next conference, please register here https://reutersevents.com/events/next/
($ 1 = $ 0.8875)
Fusion Media or anyone involved with Fusion Media will not be liable for any loss or damage as a result of relying on the information contained in the data, estimates, charts and buy / sell signals contained on this website. Please be fully informed about the risks and costs associated with trading in the financial markets, which is one of the most risky forms of investment possible.
[ad_2]
Source link
