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Uber’s travel business returned to pre-pandemic levels in the UK in mid-May relieves the blocking restrictions prompted users to return to the road faster than expected.
With extensive geographic coverage beyond big cities like London and the embrace of new means of transport, including traditional taxis, Uber has seen a rapid rebound in the UK and parts of Europe over the past month.
As the week began on May 17 across Europe, Uber’s gross reserves were restored to more than 80% of the level they received at the same time in 2019.
The numbers represent a huge recovery after the company reported 38 percent year-on-year download mobility income worldwide in the first three months of 2021.
“Actually, we didn’t anticipate the speed of the recovery we’ve seen in some key geographies and definitely in the UK,” said Anabel Diaz Calderon, Uber’s CEO for Europe, the Middle East and Africa.
In the UK, a lot of blockages during the week restrictions on hospitality were eased, gross reserves matched or slightly exceeded the equivalent of two weeks earlier.
Spain and Germany also saw a gross reserve – a measure of customer spending on various transport services at Uber, suitable for any discount or promotion – returned to around 100 per cent around the third week of May compared to the same period in 2019. yet.
Other key markets are slowly returning. In France, gross reserves were around 70% of pre-pandemic levels in the week of May 24, after several cuts were removed.
London, one of the largest markets in the city of Uber, has lagged slightly behind other parts of the UK as many office workers and tourists remain at home.
But in some other cities in the UK, such as Birmingham, Manchester and Leeds, the recovery is so strong that passenger demand has already begun to exceed the supply of Uber drivers. classified as employee rather than contractors, following the February Supreme Court ruling.
“We are anticipating that we will need 20,000 more actors for the growth we need in the UK,” Diaz Calderon said. In the US they have forced Uber encourage incentives to attract drivers to a greater shortage of work in certain less driving tasks.
While acknowledging that there is “a bit of excessive excitement” after the removal of the blockade restrictions, Diaz Calderon said he has “no worries that the growth model we have begun to see is strong.”
The return to pre-pandemic activity levels came before a wider recovery in business travel and tourism, which will lead to trips like the airport routes that traditionally made up a large part of Uber’s business.
Across Europe, Uber has expanded its various mobility services to 40 smaller cities in recent months, making it now available in more than 340 cities across the continent.
Access to some of these new cities – especially in Spain, Austria and Turkey – has been possible because Uber worked with the traditional taxi industry, a group that is more often seen as a competitor or opponent of its route-sharing model. Uber said it had registered 17,000 drivers across Europe since the beginning of 2021, so that cars could now be booked through its app and released on the street normally.
“Collaborating with taxis is a powerful lever for the business in many geographies and actually allows us to grow or unlock different regions,” Diaz Calderon said.
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