2022 will see the rise of artificial intelligence and machine learning in the media and entertainment by DailyCoin
[ad_1]
In its new white paper, 70 Technology Trends That Will — and Will — Shape 2022, analysts at ABI Research identify 35 trends that will shape the technology market and another 35 that, despite attracting large amounts of speculation and comment, are likely to move. needle for the next twelve months. “The effects of COVID-19 prevention measures, the process of transition from pandemic to endemic disease, and global political tensions are weighing heavily on the coming year. It also highlights these highly praised trends that will have a significant impact in 2022, “said Stuart Carlaw, ABI Research’s chief research officer.
What will happen in 2022:
A boom for AI and ML
The role of AI and ML in the media and entertainment industry will increase significantly in 2022, and projected revenue is expected to exceed $ 9.5 trillion in 2022 when video advertising technology is introduced. Due to the competitive pressure of direct consumer services, it has become necessary for owners (i.e., pay-TV operators, for example) to reduce costs, limit switching, and derive value from existing customers. The role of AI / ML will be enhanced to better target homes with promotions, automate more workflows, and better secure operator content and services.
AI / ML will also play an increasing role in the field of advertising technology as a basis for improving and differentiating ads that are aware of personalization and context. This is especially important after making changes to third-party tracking devices (i.e., ID ID and third-party cookies) and paying more attention to privacy. The result of these trends is that the ad market will not suffer as badly as some thought because of the changing landscape of privacy.
What will not happen in 2022:
The verse is not complete
The metaverse, despite all the headlines and investments, will not arrive in 2022 or, however, within the ordinary 5-year forecast window. The metaverse is still a word and a vision, rather than a complete end goal with a definite date of arrival. What we have today is that some technology companies are building their own version of a “metaverse”, but this multiverse is not fully interconnected, does not yet use open standards, and has certainly not fully embraced all the principles of Extended Reality (XR). the metaverse view (some would even add the cryptographic economy to the list, which is not the case either).
However, this does not mean that all this discussion of metaverse is premature, but that the technology industry will continue to lay the groundwork and build for this future of metaverse. It may take a decade for this “complete” form of metaverse to begin to take shape, but there will be plenty of opportunities from now on. When the metaverse arrives, it will truly transform the way we live our lives, and in the process will create tremendous opportunities for a variety of technologies, including 5G / 6G, edge and cloud compute, XR, and AI / ML.
For more (and not-so) trends that will happen in 2022, download the white paper on the 70 and non-technology trends that will fit in 2022.
MAGAZINE WOMAN
Register to get the reverse of the crypto
Upgrade your inbox and receive our DailyCoin editor options 1 time a week directly from your inbox.
[contact-form-7]
You can always unsubscribe with a single click.
Fusion Media or anyone involved with Fusion Media will not be held liable for any loss or damage as a result of relying on the information contained in the data, estimates, charts and buy / sell signals contained on this website. Please be informed that one of the most risky forms of investment possible is the full information on the risks and costs associated with trading in the financial markets.
[ad_2]
Source link
