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Facebook stumbles upon virtual reality ads after leaving the game’s first partner

Facebook’s first partner to advertise on virtual reality headphones came out of the initiative just a week ago, following a reaction from the gaming community.

The world’s largest social media platform said last Wednesday that it intended to start testing advertising on Oculus, a popular virtual reality game headset with ads for the shooting game Blaston and “a couple of other developers.”

But Blaston, The title of Resolution Games, canceled the plan on Monday after a flood of user complaints. “After hearing the opinion of the players, we realize that Blaston is not the most suitable for this type of advertising test. Therefore, we no longer intend to implement the test,” he said. he said on Twitter.

Dozens of users have posted one-star reviews Blaston Against the proposed test with Facebook, for example, arguing that paid games should not suddenly bombard users with ads, media reports.

Facebook has not responded to a request for comment on the decision. The previous week’s document stated that headset owners would have controls to hide certain ads or to hide ads from a particular ad.

BlastonThe decision is embarrassing for Facebook as it strives to grow its virtual reality business by adding advertising dollars to its hardware revenue. Last month, the company said it was starting testing ads on the Oculus mobile app.

The company has made huge investments in both virtual reality, where headphones block the real world, and augmented reality, where images overlap with the real world – taking Apple and Snap to build the next generation computing platform. The three companies are in the running to build augmented reality glasses.

At last week’s VivaTech conference, Facebook CEO Mark Zuckerberg said the company now had 10,000 people working in virtual and augmented reality. “Five or 10 years from now we are investing billions and billions and millions of dollars to build something that will help a credible future,” he said.

The idea of ​​including ads in virtual reality has long been discarded by some players. After selling Oculus to Facebook for about $ 2 million in 2014, founder Palmer Luckey said the company would be able to continue operating independently of its new parent company, adding, “We won’t track you, flash ads to you, or do anything invasive.”

Later on Monday, Blaston said in a tweet that as an alternative to his test, Resolution Games was looking to “see if it’s feasible to take this small temporary test” to a free game of catching fish. Bait.




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