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During the fourth on the weekend of July, Americans filled airports and highways almost as much as they did before the pandemic holidays. For many people the trip will return to the office and other extracurricular activities on a busy weekend. This period of constant transition raises a number of important questions, including: What will happen to all pets?
The last 18 months have been filled with reports increasing adoption rates and extensor breeder waiting lists the Americans searched for fellow travelers during the closure. Businesses are also growing for pet-oriented startups. Chewy’s sales of animal feed and supplies in the Amazon rose 51 percent in Q4, according to the latest news profits report. Barkbox, which sells custom boxes of dog toys and treats. reported 264,000 new subscribers per month in Q4, an increase of 72% year-on-year. Pawsh, an app that matches dog owners with decorators, saw a 125 percent increase in customers between March and June last year; two-thirds of new users were pet owners for the first time. “Dog adoption became a trend in the pandemic,” says co-founder Pawsh Karthik Naralasetty.
“Our hypothesis is that the group waiting for a pet adoption pandemic may be the most common travelers or may be people who work longer hours, which is why they may not have had a pet before,” says Aaron Easterly. mascot rover. If these people start taking vacations again or spend longer hours in an office, they may enter a new chapter in their lives as pet owners with new challenges — those that require new solutions, those that startups offer. Rover, an app for walking dogs and seating, says it had the biggest month ever in May, with more than $ 45 million in services booked. (Although some unprepared pet owners are concerned about giving dogs away, animal welfare groups have said The New York Times there has been no such peak.)
Animal care was a $ 100,000 billion industry already in the U.S. before the pandemic. Recently report According to Morgan Stanley, the number could triple in the next decade, with a significant increase in growth. “We believe the U.S. pet industry has reached a turning point,” one analyst wrote, and they are not alone. Venture capital and private equity investors are smelling the next big thing, more basic necessities like gourmet dog food or care services. In 2020, VC interest in pet-oriented startups grew 29.5 percent from the previous year, and does not appear to be slowing down.
“In places like San Francisco, there are more pets than kids,” says David Cane, vice president of Wag, in the dog walking app. These cities can be a breeding ground for other business opportunities as a way to care for pets provided by employers. Wag is now offering dog walking and dog sitting as a corporate advantage to “employing thousands of people with some Bay Area organizations,” Cane says, refusing to name specific companies because the agreements have not been finalized.
It is not attractive to investors the growing number of pet owners; it is also the relationship that owners have with their pets. For many people, pets have become another member of the family. “It’s more developed in this parenting relationship,” Easterly says. “Animal owners insist on finding the right training techniques, whether the dog is a good or bad grain of food. You see a lot of the stress you see with parents with their children now in the pet industry.” Especially for first-time pet owners, these tensions can be relieved with new products and services. According to Morgan Stanley, pets have been spent caring for pets that have been growing steadily long before the pandemic.
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