Pay-Per-Call – An Efficient Advertising Model for Driving Home Improvement Leads in 2023

The past year was marked by the Fed’s new monetary policy, which turned the tables on the well-established US housing market. According to Federal Home Loan Mortgage Corporation, the average 30-year mortgage rate overran 7% for the first time in more than 20 years. It resulted in a substantial decline in home sales, pushing housing affordability to its worst levels in almost 15 years.

Since the cost of moving into a new house has become exorbitant, many homeowners set their sights on enhancing the current living conditions to ensure maximum comfort and keep their property’s value high. The recent Harvard’s Joint Center for Housing Studies forecasts say that home improvement and maintenance investments will grow by 6.5% through the third quarter of 2023. These numbers prove that the home remodeling sector continues to show stable growth regardless of the global economic recession and drop in the local housing market.

What does it mean for marketers and publishers? ClickDealer says, it means that now is the best time to step up their performance marketing game, promoting valuable offers and services in constant demand. Below we will shed light on the trends in the home remodeling market and how affiliates can benefit from them.

The Market of Home Improvement Services – Forecasts and Trends

The size of the home improvement market covering construction, renovation, and installation services is expected to hit $585.3 billion by 2030, showing a compound annual growth rate of 6.2%. The willingness of people to invest in updating their homes can be explained by mortgage rate fluctuation and the rise of global residential property prices. Homeowners feel uncertain about their ability to repay a housing loan in the prevailing economic conditions. That is why they invest their hard-earned money in home renovation rather than purchasing real estate.

According to the Houzz survey held by the end of 2022, around 67% of people…