How To Design A Trade Show Flyer That Stands Out, by MidAmerican Printing Systems

MidAmerican Printing Systems has published a list of effective strategies on how to design a trade show flyer that stands out from the crowd. The strategies to help captivate the target audience.

MidAmerican Printing Systems, the leading printing, mail processing, and fulfillment company in Chicago, has published an article listing strategies on how to design a tradeshow flyer that grabs attention. The newly revealed strategies can help make a company’s flyer stand out in an over-saturated tradeshow setting.

The first strategy on how to design a trade show flyer that stands out is to be “colorific.” The term is self-explanatory, using colors to grab attention. Using an eye-catching color scheme that represents the company’s branding is a great way to stand out in a sea of the usual black, white, and neutral-colored stacks of papers. Using colors that contrast or complement the logo is a great method for companies with colorful logos to stand out. On the other hand, using flyer colors to entice feelings is also a great way to communicate the message, e.g., using red flyers for celebratory or inquisitive messages, yellow for uplifting messages, and purple for announcing grand news or creative outlets. Just make sure the color palette is not jarring to the senses and is tastefully utilized.

The next strategy on how to design a trade show flyer that stands out is to “Get Graphic,” i.e., use pictures to convey the message more effectively. Pick an eye-catching image to convey a sentiment or a concept. Alternatively, since the flyer is a focal point, incorporate artwork in the form of comic strips, cartoons, or creative depictions of the brand to convey an approachable image. The infographic is another graphic design trend that informs the viewer of the current company standings and prospects.

The final steps on how to create an impactful trade show flyer are to choose the correct “Feel of the Flyer” and “Hammer in the Headline.” The…