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J. Ross shares how Innervoice Media motivates creative people to use art and music for community advocacy in Auburn, California.
Listen to the full interview of Jamie Ross with Adam Torres on the Mission Matters Marketing Podcast.
What mission matters to you, and how did you get started on your path?
Ross says her mission is to connect communities through art, music, and advocacy. Giving youth a voice and important place in the community using mentorship and agency.
“Music was ingrained in me since childhood,” she says, recalling that her family would jam together to Jackson 5 songs. In college, she joined a slam poetry team and traveled around the country for performances; the experience encouraged her to find her voice, and after graduation, she won an emcee competition. With her confidence boosted, she began participating in emcee battles in New York and worked her way up through a male-dominated industry, eventually signing with Universal.
“As I progressed, I realized the difference between corporate America and community America,” she notes. “I ended up coming back to my hometown, Auburn, and founded a non-profit called Beats Lyrics Leaders to create music with the youth.”
Tell us about Beats Lyrics Leaders.
Ross says she wanted to channel her purpose, music, and art into servicing her community and the communities around her. She founded the nonprofit organization Beats Lyrics Leaders 12 years ago along with two producers, focusing on bringing together young talented musicians to provide resources and opportunities for students who need them most. “We run 3-5 day conferences at native reservations, military academies and bases, and juvenile halls to empower students to recognize their voice and grow through music,” she says.
What’s your secret for really connecting with a community?
“It’s having a conversation without ego and power,” she says firmly. “We’re fighting with traditionalists and trying to disrupt a system. I…
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