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Tagline – Growing inflationary pressures makes e-commerce sellers sweat amid consumers’ changing preferences. People are now purchasing fewer items than before. Or they prefer to switch to cheaper alternatives. This has made e-commerce sellers seek innovative ways to retain their existing customers and reach potential buyers.
Singapore – SellerApp – 23.11.2022
It is no secret that the world is still experiencing the aftereffects of the pandemic and the Russia-Ukraine war. One of the most significant ways we can witness this is through inflation. If you are unaware, inflation refers to an increase in the price of goods and cost of living but a lesser value for money.
Due to the aforementioned factors, the e-commerce industry has also taken a hit. The general shopping behavior has changed, and there are fewer purchases than earlier. The impact is so significant that in 2022, the industry is expected to generate a global revenue of $3.74 trillion compared to last year’s $5.2 trillion.
However, the overall customer sentiment toward e-commerce seems to be positive, which, in turn, is creating opportunities for sellers and brands to divest their investments in digital advertising. For example, increasing the digital mindset among customers is helping Amazon sellers turn PPC into a competitive advantage, which is paying off their efforts. A sudden CPC hike has also been observed, whereas the conversion rates are very limited.
Such data can be found on one of the most sought after PPC software, SellerApp. The company is known for being the best in e-commerce data intelligence, PPC advertising, and solving business related problems for Amazon. It helps sellers run their businesses smoothly by providing tools like product intelligence, keywords, automation, etc.
“The biggest challenge today is to retain your customers in times of inflation. But if the focus is on solving their problem, it should take the pressure out of price and lead to higher sales and…
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