Shaanxi Provincial Department of Culture and Tourism Launches “Wonder Lines” Online Event
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History is a carrier of culture. Architecture and cultural relics are witnesses to and frozen imprints of history. From September 5th to 7th, Shaanxi Provincial Department of Culture and Tourism held a special “History-Exploration”-themed marketing event on Facebook, Twitter, and Instagram. The event made several “sketches” of the ancient architecture and the cultural relics of Shaanxi so that overseas fans could appreciate Shaanxi’s profound historical and cultural accumulation. The three-day event gained nearly five million impressions and almost 140,000 interactions from overseas fans on social media platforms.
With the bronze dragon of the Shaanxi History Museum, the ridge beast from a corner of the Huaqing Palace, and the B&Bs of the Qin Mountains as representatives, the bronze culture, the totem culture, the dynasty culture, and the rural culture that oversea fans are interested in were taken into the sketches. In this way, overseas fans were able to learn about the extensive history and culture of Shaanxi from a brand-new perspective.
The bronze culture is an important part of the history and culture of Shaanxi. Featuring superb craftsmanship and rich contents, the time-honored bronze culture of China is a treasure in the world’s treasure house of culture. Baoji City of Shaanxi Province is the birthplace of the Western Zhou culture. Tens of thousands of precious pieces of bronzeware have been unearthed there, making it the hometown of bronzeware. In this event, Shaanxi Provincial Department of Culture and Tourism did some Re-creation based on the bronze dragon of the Qin Dynasty. It added horns and whiskers to the dragon, darkened its scales, and added clouds, making the dragon look lively.
The coiling bronze dragon manifested changes in the modes of production and life brought forth by the maturity of bronze-related techniques. The complicated patterns on the bronze dragon are a witness to the bronze culture.
If the bronze dragon represents…
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